COVID-19: THE TF1 GROUP CLOSEST TO PUBLIC'S EXPECTATIONS

TF1's news shows and programmes have always been as close as possible to the public's expectations during the confinement period.

TF1 supported the French people during the period of containment by adapting its news and content offering to best meet their need for information and continue to entertain them.

Regarding information, TF1 has therefore chosen to significantly extend its news programmes in order to provide the most complete and rigorous coverage of the health crisis : the impact of the pandemium  on our country, the positive initiatives of the French people on a daily basis in new columns, or the intensification of the public's contributions, as notably the "Notre nouvelle vie" a citizen initiative in association with the civic tech company, Bluenove, were spotlited.

TF1 has also decided to strengthen its cinema offer with two strong proposals:

- cult popular comedies, like Les visiteurs,

- international family franchises, like the Harry Potter saga.

Koh Lanta, meanwhile, offered viewers a moment of pure escape every Friday, while the quick return of C’est Canteloup offered an impertinent revisiting of current events.

The TOP ratings over this period  enshrines these editorial choices, and shows the audience  holds true to TF1.

- TF1 had the top 15 programme audiences (excluding news) during the lockdown period.
- TF1 obtained the 16 best info audiences during the confinement period.

 

Source: Médiamétrie - Médiamat / TF1 - Marketing Department