“DANSE AVEC LES STARS” STEPS INTO THE METAVERSE WITH THE NEXT DANCER VIDEO GAME

Dance fans can step into the metaverse with Next Dancer, a dance-off platform embedded into an ecosystem around the iconic “Danse avec les stars” licence. This freemium video game, devised in collaboration with “Danse avec les stars” brand agent TF1 Licensing and with rights-holder BBC Studios France, uses 3D motion capture technology from Kinetix, one of the start-ups boosted by TF1 Media Lab. Next Dancer offers a unique Web3 dance experience, with users able to craft their own dance routines and compete with other players by collecting dance steps from the TF1 show and buying exclusive dance moves as NFTs.

THE “DANSE AVEC LES STARS” COLLECTION This video game, a joint Next Dancer/Kinetix production, sees TF1 Licensing venturing into NFTs for the first time with a tie-in to the ecosystem around the flagship “Danse avec les stars” show, which is screened in more than 42 territories and has just finished its 12th season on TF1. An innovative move into the metaverse, it takes interaction with the “Danse avec les stars” community to the next level. Users enter a virtual world where they can collect and swap dance moves taken from the show’s iconic routines, as seen on TF1. The first dance steps will be accessible free of charge, and can be supplemented by buying dance moves in the form of NFTs at prices from €1 upwards. The aim is for users to craft the best dance routines so they can meet the challenges they are set, and go on to compete in dance-offs.

THREE-STAGE ROLLOUT FOR THE “DANSE AVEC LES STARS” DIGITAL EXPERIENCE

1. Pre-registration: open now, to access a preview of the experience at www.experiencedals.fr and collect three free iconic dance moves.

2. Launch of the NFT collection in December: users will be able to accumulate dance steps from the DALS collection in the form of NFTs – some free of charge, others for an initial value ranging from around €1 to €50 (prices converted into Matic cryptocurrency.)

3. The game opens: at the start of 2023, players will be able to launch dance-offs, using the dance steps they’ve collected as they compete to become the best dancer.

KINETIX – A START-UP BOOSTED BY TF1 MEDIA LAB Next Dancer is the first-ever 3D real-time, open and social dance game. It uses Kinetix technology to capture dance moves, and then uses artificial intelligence and deep learning algorithms to transcribe them onto a 3D avatar. The collaboration is a new milestone for the start-up, which was incubated in 2020 by TF1 Media Lab, the TF1 group’s accelerator programme based at the Station F campus in Paris. This collaboration brings the “Danse avec les stars” ecosystem to life in the metaverse, taking the experience to the next level and giving everyone the opportunity to get in step with the iconic TF1 show.