TF1 - Audience Figures in January 2013
TF1 - Audience Figures in January 2013
TF1 JANUARY 2013 :
THE BIGGEST INCREASE IN TELEVISION IN A YEAR
A record month for news
Record ratings for the launch of The Voice 2
Top-rated shows continue to shine
Highly successful new programmes
Record after record in access slot
With a 23.3% audience share in January, TF1 scored the biggest growth in television in a year, with a one-point increase in the 4 and over demographic. The rise was even bigger in prime time, where TF1 gained an additional 500,000 viewers (6.5 million on average) in a year, up 2.5 points for 4 and overs (25.2% audience share), up 2.4 points for WPDM-50 (30.3% audience share) and up 3.7 points for shoppers (30.6% audience share).
News confirmed its uptrend with a record month for the daily news shows
As during the previous fourmonths, the TF1 news gained more viewers.
-TF1 achieved the top two scores for a news programme: 9.7 million viewers for the 8 o'clock news and 8.3 million for the 1 o'clock news.
-The 8 o'clock news gained 600,000 viewers in a year (7.2 million viewers on average), putting it 2.1 million viewers ahead of its nearest rival.
-The 1 o'clock news gained 200,000 viewers in a year, 6.8 million viewers on average (44% audience share).
-The weather show: 9.9 million on 20 January, the highest since October 2012.
-Leading magazine programmes: up to 5.6 million viewers for Reportages and up to 5.4 million viewers for 7 à 8.
Record launch for The Voice 2 and top-rated shows continue to shine
TF1's favourite stars and brands, for viewers, confirmed their ratings, led by a record score for the launch of The Voice with 9.3 million viewers, 200,000 more than the first season.
-Entertainment: success again for Après le 20h c'est Canteloup (up to 8.8 million viewers), Koh Lanta (up to 7.6 million viewers), and 6.6 million viewers for the NRJ Music Awards.
-French sitcoms: success for Camping Paradis (up to 6 million viewers) and R.I.S. (up to 6 million viewers).
-Sunday-night movies: The Day After Tomorrow attracted 7.3 million viewers.
-US series: the final season of Dr House drew up to 8.5 million viewers.
Highly successful new programmes
The policy of new programmes is paying off, with success that boosts the whole
schedule.
-Unforgettable: up to 9 million viewers for the new American prime-time series.
-Samedi soir on chante Goldman: 6.9 million viewers for Estelle Denis's first show on TF1.
-24h aux urgences: up to 2.1 million viewers, in second position on Tuesdays (25% audience share, 37% of WPDM-50).
-En musique tout est permis: 2.9 million viewers (25% audience share, 35% of WPDM-50 and 51% of the 15-24 age group) and in second position on Fridays with Arthur's new spin-off Vendredi tout est permis.
-Coup de foudre au prochain village: up to 2 million viewers at 5.25 pm for this docu-reality showpresented by Julie Taton, one of the new female faces on TF1.
New rating records for access shows
Game shows, short-form sitcoms and magazines in access time are increasing their audience and scoring record after record.
-Les 12 Coups de Midi: 4.8 million on 3 February, the best rating since September 2011.
-Le juste prix: 5.4 million on 14 January, the best rating since December 2011.
-Nos chers voisins: 6 million viewers on 17 January, the highest rating since it was moved to the 7.50 pm slot.
-50 min Inside: 4.8 million on 5 January, the highest rating since October 2009.
-100th episode of Tous Ensemble: 3.9 million on 5 January, a
* Source: Médiamétrie - Mediamat. Consolidated data to 26/01. Monitoring data from 27/01 to 03/02. Prime time: 8.45 pm to 10.45 pm. WPDM-50: Women purchasing decision makers aged under 50. Shoppers: Working-age population with children aged under 25.
TF1 - DIRECTION DE LA COMMUNICATION
Press contacts : Virginie Duval - Maylis Carçabal