MONTHLY AUDIENCES: SEPTEMBER 2020

MONTHLY AUDIENCES: SEPTEMBER 2020

Certificate Wiztrust
150.79 KB

SUCCESSFUL BACK-TO-SCHOOL PERIOD FOR TF1 GROUP

  • Clear market leader, year-on-year growth among advertising targets
  • Best month among W<50PDM[1] in 2020 to date

33.5% share of W<50PDM (+0.6 pt)
30.2% share of 25-49 year-olds (+0.5 pt)

 

- TF1: strong pulling power, with 9 programmes attracting over 6m viewers

- TF1 group news coverage: industry benchmark with very high audience ratings

- Best September ever for LCI

- TMC: France’s no.1 DTT channel, best back-to-school period ever among 25-49 year-olds

- TF1 Séries Films: best month ever for the core target market of W<50PDM

 

[1] Women aged under 50 purchasing decision makers.