TF1 GROUP : FEBRUARY 2022 AUDIENCES

TF1 GROUP : FEBRUARY 2022 AUDIENCES

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Despite exceptionally tough competition from coverage of the Beijing Winter Olympics; the group posted its best February since 2010 among the target audience of W<50PDM (32.9% share), and the second best month since 2013 among the target audience of 25-49 year-olds (29.3% share), pulling further ahead of its closest rival.
 

  • TF1: clear leader in the French TV market, with record levels among W<50PDM (21.9% share, second best month since February 2016).
     
  • LCI: very strong growth, best month since May 2020, 1.5% of individuals aged 4+.
     
  • TMC: best February ever among ABC1s (4.4% share), and record for Quotidien.
     
  • TFX: season-best performance, TFX is now the no.2 DTT channel for its core target audience (3.6% share of W<50PDM).
     
  • TF1 Séries Films: confirmation of best-ever start to the year among core target audience, with 2.7% share of W<50PDM (+ 0.2 pt year-on-year).

TF1
BEST TV AUDIENCE: 7.3m VIEWERS FOR THE 8pm NEWS ON 27 FEBRUARY  OVER 46m VIEWERS TUNED INTO THE CHANNEL IN PRIME TIME

News programmes at very high levels, and widening the gap over rivals

38.8 million viewers each week during February

The 8pm news attracted the month’s highest audience of 7.3m viewers (31.2% share), with the biggest gap over its nearest rival since April 2021 (+1.1m over the month).

Big success for Partie de campagne with 6.6m viewers on Sunday 13 February (3rd best audience of the month)

The 1pm news drew 5.8m viewers on Sunday 27 February, and enjoyed a record gap of 2.5m over its nearest rival for the month.

7 à 8: average of 3.5m viewers, peaking at 4.2m for the “Profile of the week” slot; strong growth among target audience, with 25% share of W<50PDM.

Reportages: peak audience of 4.1m (6 February) and peak share of 31% (26 February).

Entertainments: big brands back in force!

  • The Voice:  back stronger than ever, peak of 5.8m and 37% share of W<50PDM.
  • Koh-Lanta: over 5m viewers shared the adventure, and a smash hit with target audiences: 42% of W<50PDM, 40% of 25-49 year-olds.
  • Une famille en or: 36% share of W<50PDM.
  • Successful return for Stars à domicile: 28% of W<50PDM.

Must-see drama, and big audiences for new seasons

  • Series finale of Alice Nevers a great success: clear market leader, with peak audience of 6.2m and average 28% share of individuals aged 4+.
  • New season of Léo Mattei: peak of 5.4m, average 22% share of individuals aged 4+ .
  • Season 2 of Je te promets: peak of 4.3m, average 29% share of W<50PDM.
  • Season 17 of Grey’s Anatomy: peak of 3.7m, average 33% share of W<50PDM.

In February, 24.5m viewers followed our two daily soaps

  • Ici tout commence: peak audience of 3.6m, peak shares of 32% among W<50PDM and 38% among 15-24 year-olds.
  • Demain nous appartient: peak audience of 3.5m, peak share of 21% among W<50PDM and 29% among 15-24 year-olds.

Sunday movie slot: best viewing figures since 2011 among W<50PDM

  • Shazam: 4.4m viewers, 40% share of W<50PDM.
  • Spider-Man: Far From Home: 4.7m viewers, 35% share of W<50PDM.
  • Alibi.com: 4.8m viewers, 35% share of W<50PDM.
  • Les bronzés font du ski: 4.8m viewers, 38% share of W<50PDM (Tuesday 15 February)

TFOU posted its best February ever among 4-10 year-olds with a 36% share
 

DTT CHANNELS PULLING IN BIG AUDIENCES

LCI
2nd BEST MONTH EVER – 1.5% AUDIENCE SHARE
3rd BEST DAY EVER/ SUNDAY 27 FEBRUARY, 2.9% AUDIENCE SHARE

  • Successful launch for Mission convaincre: peak of 719,000 viewers on 2 February and close to 500,000 viewers (2.5% share of individuals aged 4+) on average over the first 3 editions; 2.8m viewers reached on average each evening.
  • Strong growth in access prime time: 24H PUJADAS +0.4pt at 2.1% audience share.
  • En toute franchise:
  • 2nd best month ever, 2.4% share, still clear no.2 among news channels..
  • Sunday 27 February: 2nd best audience ever in this slot (745,000 viewers) and best-ever audience share (4.5%).
  • All-time record in its time slot for Brunet et compagnie: 1.4% share of individuals aged 4+, second most-watched news channel.
  • All-time record in its time slot for Darius Rochebin’s 10pm show: 1.3% share of individuals aged 4+, and clear no.2 among news channels; best month since May 2020 in its time slot for Darius Rochebin’s 8pm show: 0.8% share of individuals aged 4+.

TMC
BEST FEBRUARY EVER AND A RECORD FOR QUOTIDIEN
Best February ever among target audiences: 4.4% of ABC1s, 4.5% of W<50PDM.

  • QUOTIDIEN: record high with 8% share of individuals aged 4+, and 17% share of 25-49 year-olds and ABC1s.
  • Major documentaries pulling in audiences – Les reportages de Martin Weill: 0.7m viewers and 9% share of 25-49 year-olds; Nikos en vrai: 0.6m viewers, 4% share of 25-49 year-olds.
  • Movies: peak audiences of 1.4m for the Marvel blockbusters Thor: Ragnarok and Captain America: Civil War.
  • The final of the Africa Cup of Nations was watched by 600,000 viewers.
     

TFX
RECORD season and 2nd most watched dtt channel among w<50pdm target audience with 3.6% Share

  • The month’s best audiences were for movies: 950,000 viewers for Wasabi and 800,000 for Jason Bourne.
  • Record for 4 mariages pour une lune de miel, clear leader on DTT with 6% share of W<50PDM.
  • Very strong growth for 10 couples parfaits, with 5% share of W<50PDM and 4% of 15-34 year-olds.
  • Successful début for How I Met Your Mother: 4% share of W<50PDM.


TF1 SERIES FILMS
Confirmation of best-ever start to the year among core target audience, with 2.7% share of W<50PDM