TF1 GROUP HAS ENTERED INTO EXCLUSIVE NEGOTIATIONS WITH FUTURE TECH RETAIL (FTR)

The TF1 group has entered into exclusive negotiations with Future Technology Retail (FTR), a technology and retail solutions investment company subsidiary of BinDawood Holding, with a view to selling its stake in YKONE, the international influencer marketing agency.

Created in 2008 and integrated in the TF1 Group from 2018, the YKONE agency has expanded from its initial presence in France to 12 countries across the world to become today one of the leading players in the sector. YKONE is currently present in Paris, Milan, Geneva, Berlin, Munich, Las Vegas, Miami, Dubai, Abu Dhabi, Riyadh, Jeddah, Hong Kong, Bangalore, Tunis and Shanghai.

Whilst expanding geographically, YKONE has also extended its services by developing a technological offering CAMPAYGN, acquiring influencer network BOLD MANAGEMENT and by launching the ODDLY ENOUGH production company. YKONE recently acquired German agency COVER, after having acquired Milanese agency BALDI in 2021, rounding out its European presence. It now employs a staff of more than 150 and supports around 50 major groups in their social media and influencer strategies.

Specialist in luxury, beauty and travel, YKONE supports leading global brands in their influencer marketing campaigns. The sector is enjoying very strong growth and benefits from growth in advertising spend on social media. Since 2020, the company has doubled its revenue each year.