TF1 GROUP: OCTOBER 2022 AUDIENCES

TF1 GROUP: OCTOBER 2022 AUDIENCES

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TF1 group was well ahead of its rivals on target audiences in October, with viewing figures that reflect the pulling power of our channels and programmes, and our close bond with viewers.

TF1: no.1 TV channel – strong growth among W<50PDM[1], 25-49 year-olds, and younger viewers.

MYTF1: very strong growth momentum maintained.


KEY FIGURES : TF1 group well ahead on target audiences: 33% of W<50PDM, 30% of 25-49 year-olds

-TF1: most-watched TV channel with:

  • 23% share of W<50PDM, +0.5 pt month-on-month (2nd best month YTD)
  • 19.9% share of 25-49 year-olds, +0.9 pt month-on-month
  • 22.7% share of 15-34 year-olds, +1.7 pt month-on-month, joint best since December 2021
  • 25.6% share of 15-24 year-olds, +2.1 pt month-on-month

-LCI: 2% share of individuals aged 4+(+0.9 pt year-on-year), best month ever and strongest year-on-year growth of any channel

-TMC: clear leader in DTT on priority targets: 4.6% share of 25-49 year-olds, 4.1% of ABC1s, 4.4% of W<50PDM

-TFX: no.2 DTT channel on core W<50PDM target, best October for 3 years (3.3% share)

-MYTF1: very strong growth momentum continues, +65% registered users vs Oct. 2021

 

 

[1] Women aged under 50 purchasing decision makers