AUDIENCES: FEBRUARY 2021

TF1 GROUP GROWS AUDIENCES YOY, INCREASING ITS LEADERSHIP ON TARGETS: 32.8% OF W<50PDM[1], +1.2 POINTS VS 2020, STRONGEST GROWTH IN FRENCH TV MARKET
29.4% OF 25-49 YEAR-OLDS, +0.7 OF A POINT VS 2020
BEST FEBRUARY SINCE 2013 FOR W<50PDM AND 25-49 YEAR-OLDS

 

TF1 HAD ITS BEST FEBRUARY SINCE 2016
STRONGEST GROWTH IN FRENCH TV MARKET: 21.9% SHARE OF W<50PDM, +1.3 POINTS YOY
ONLY CHANNEL TO BRING TOGETHER MORE THAN 7 MILLION VIEWERS

NEWS BULLETINS ARE WAY OUT IN FRONT AND RUNNING AT RECORD LEVELS: BEST FEBRUARY FOR LUNCHTIME AND EVENING BULLETINS SINCE 2013

•Market-leading news bulletins: up to 7.8m viewers (31.4% share) for the 8pm bulletin with Anne-Claire Coudray, the month’s best TV audience; up to 7.1m viewers (26.3% share) for the 8pm bulletin with Gilles Bouleau; and up to 6.3m viewers (44.1% share) for the 1pm bulletin with Marie-Sophie Lacarrau

•Magazines were at a high level: up to 4.7m (22.5% share) for 7 à 8 and 5.4m for the profile of Mimie Mathy. Up to 4.9m (31.8% share) for Reportages Découvertes
 

ENTERTAINMENT: THE VOICE BACK STRONGER THAN EVER; SUCCESS OF THE NEW DUOS MYSTERES

•6.8m viewers for the launch of the new season of The Voice: 44% share of W<50PDM: 900,000 more viewers than last season

•Up to 6.2m for C’est Canteloup

•Success for the new entertainment show Duos Mystères: 4.2m viewers and 35% share of W<50PDM, best launch for a musical entertainment show since Mask Singer in 2019

•Les 12 coups de midi at very high levels: up to 4.2m viewers

 

FRENCH AND INTERNATIONAL DRAMA TO CHARM ALL GENERATIONS

•Huge success for the new Je te promets franchise: 6.3m viewers for the launch and 38% share of W<50PDM

•High-level return for Section de Recherches: 6.1m viewers for first programme (23% share)

•Ici tout commence very solid in access prime time (up to 4.3m viewers), and very popular with youngsters (up to 45% share among 15-24 year-olds)

•Success confirmed for the Italian series Doc: up to 5m viewers and 30% share of W<50PDM

TFOU IN FINE FORM: 32% SHARE OF 4-10 YEAR-OLDS

•Record for Pat’ Patrouille on 10 February with 63% share of 4-10 year-olds

MYTF1: THE 5 MOST-WATCHED PROGRAMMES IN CATCH-UP:

+850,000 viewers for Je te promets

+810,000 viewers for Doc

+475,000 viewers for The Voice

+460,000 viewers for SWAT

+360,000 viewers for Ici tout commence

 

TMC IS MOST-WATCHED DTT DIGITAL CHANNEL WITH STRONG YOY GROWTH, NO.4 NATIONAL CHANNEL AMONG 25-49 YEAR-OLDS (4.6% share, +0.6 of a point) AND NO.5 AMONG ABC1s

•Quotidien: best month ever and best monthly audience for TMC, with up to 2.3m viewers (8.3% share), making TMC no.3 national channel in France among 25-49 year-olds and ABC1s with 16% share

•TMC is the leading DTT channel in movies with up to 1m viewers for Batman Begins, Taxi 5 and White House Down

 

LCI (1% AUDIENCE SHARE) FRANCE’S MOST-WATCHED NEWS CHANNEL WITH THE PERSEVERANCE MARS LANDING SPECIAL AND GRAND JURY

•426,000 viewers and 2.3% share, peaking at 866,000 viewers– best audience of the month

•Up to 395,000 viewers (2% share) for 24H Pujadas, 59% higher than in February 2020

•LCI most-watched news channel with Le Grand Jury on Sunday 14 February (311,000 viewers)

•Strong growth in the 6pm weekend slot: Le tour de l’info (Saturday) with 217,000 viewers, up 38% yoy, and En toute franchise (Sunday) with 280,000 viewers, up 46% yoy.

 

TFX NO.6 NATIONAL CHANNEL IN FRANCE, BEST MONTH FOR A YEAR AMONG W<50PDM (3.6% share) AND NO.6 NATIONAL CHANNEL IN FRANCE AMONG 15-34 YEAR-OLDS (3.4% share)

•DTT leader with afternoon reality TV: Mamans et Célèbres 7% share of W<50PDM and 15-34 year-olds, La villa des cœurs brisés 6% share of W<50PDM and 15-34 year-olds

•In prime time, success of magazine show Appels d’urgence: largest audience of the month with up to 640,000 viewers, and Incroyables mariages gitans (630,000 viewers)

 

TF1 SERIES FILMS DELIGHTS FEMALE AUDIENCES: 2.5% SHARE OF W<50PDM

•Success of US series franchises: New York Section Criminelle (Law and Order: Criminal Intent), top audience of the month with up to 710,000 viewers (2.8% share), and Les Experts Manhattan (CSI: NY): 640,000 viewers (3% share).

•Success for drama Joséphine ange gardien, with up to 560,000 viewers (2.2% share)

 

[1] Women under 50 purchasing decision-makers