OCTOBER 2021 AUDIENCES

OCTOBER 2021 AUDIENCES

Certificate with Wiztrust
108.11 Ko

 

  • STRONGEST YEAR-ON-YEAR GROWTH AMONG FRENCH BROADCASTERS
  • BEST MONTH AMONG W<50PDM[1] FOR 14 YEARS: 35.2% (+1.7pt year-on-year)
  • BEST MONTH AMONG 25-49 YEAR-OLDS FOR 7 YEARS: 31.8% (+1.3pt year-on-year)

 

[1] Women aged under 50 purchasing decision-makers

 

In October the TF1 group capitalised on the momentum that began in the back-to-school period to post the strongest year-on-year growth among French broadcasters, driven largely by the unrivalled pulling power of the TF1 core channel.

TF1 : IMPRESSIVE PULLING POWER ACROSS ALL GENRES DRIVES STRONGEST YEAR-ON-YEAR GROWTH AMONG FRENCH BROADCASTERS: +2pt W<50PDM (to 24.1%), +1.4pt 25-49 year-olds (to 21.6%)

  • News programmes still the market leaders, and the go-to channel for political announcements
  • Up to 6.7m viewers for the 8pm bulletin, 26% average audience share
  • Up to 5.7m viewers for the 1pm bulletin, 40.4% average audience share
  • 6.7m viewers for the interview with Jean Castex (21 October)
  • Up to 3.4m viewers for Sept à Huit, and 4m for the profile of Dany Boon and Thierry Beccaro
  • Up to 3.9m viewers for Grands Reportages

ACCESS PRIME TIME/DAYTIME:

  • Solid performance from daily soaps
    Up to 3.5m viewers for Ici tout commence, monthly average 30% of W<50PDM (live + 7 days), as the soap celebrates its first anniversary
    Up to 3.5m viewers for Demain nous appartient, monthly average 22% of W<50PDM (live + 7 days)
  • Lunchtime: Les 12 coups de midi up sharply, 37% share of individuals aged 4+ (average audience 3.2m)
  • In the 8.45pm slot: C’est Canteloup back in force, with up to 5.3m viewers (live + 1 day)

PRIME TIME

Sport: France vs. Belgium football match proves hugely popular, with 6.8m viewers

  • French drama: Munch makes a strong return with up to 5.6m viewers, and the two parts of the TV movie A tes côtés pull in 5m viewers and an average 30% share of W<50PDM (live + 7 days)
  • Entertainment: The Voice All Stars racks up very healthy viewing figures of up to 5.2m, with an average 34% share of W<50PDM across the season (live + 7 days)
    Ratings hit for 20 Years of Star Academy: market leader with 4.2m viewers, 41% of W<50PDM Up to 5.1m viewers for Koh Lanta, with monthly average 42% share of W<50PDM (live + 7 days)
    Danse avec les Stars still a big attraction: up to 4.5m viewers, 36% share of W<50PDM (live + 7 days)
  • Movies: Best movie audience of the month for Astérix et Obelix Mission Cléopâtre: 5.3m viewers, 34% share of W<50PDM
  • Kids: strong performances from the big 3 franchises: Miraculous (38% share of 4-10 years olds YTD), Paw Patrol (38%), and Barbapapa (39%)

 

LCI : MOMENTUM FROM BACK-TO-SCHOOL PERIOD MAINTAINED WITH 1.1% AUDIENCE SHARE

  • 24h Pujadas ratings still on the up: average 284,000, 1.9% audience share (+0.2pt year-on-year)
  • En toute franchise with Amélie Carrouer: most-watched news channel, 1.7% average audience share (234,000 viewers)
  • LCI still France’s 2nd most-watched news channel in late-night slots: average 139,000 viewers (0.9%) for Brunet & compagnie on weekdays, 131,000 (0.9%) for Darius Rochebin at 10pm on weekends
  • Robust growth for the Les matins de LCI breakfast show (+0.3pt vs September)

 

 

TMC : 4th MOST WATCHED FRENCH CHANNEL, MOST-WATCHED DTT CHANNEL – AUDIENCE SHARES RISING AMONG 25-49 YEAR-OLDS (TO 5.1%) and W<50PDM (TO 5.0%)

  • Quotidien most-watched DTT show with up to 1.7m viewers on average, 3rd most-watched channel among 25-49 year-olds nationally with 14% share, and a high share of ABC1s too (14%)
  • Good ratings for movies: up to 1.4m viewers for Les Tuche 3; 1m viewers for Men in Black, Back to the Future and Transporter 3
  • Best-ever launch for an American series on DTT for Charmed: 8% share of W<50PDM for launch show

 

 

TFX:STRONG GROWTH – 3rd MOST-WATCHED DTT CHANNEL AMONG W<50PDM,  3.2% SHARE

  • TFX’s flagship docu-reality shows build on a strong back-to-school period: 8% share of W<50PDM for Mamans et Célèbres and 6% share of W<50PDM for La bataille des couples
  • Best audience of the month for the Italy-Spain Nations League football match with 1.4m viewers

 

TF1 SERIES FILMS:2nd BEST MONTH YTD AMONG W<50PDM WITH 2.7% MARKET SHARE

  •  Best audience of the month: 900,000 for NY Section criminelle (Law and Order: Criminal Intent)
  • Strong audiences for movies: 800,000 viewers for Le Placard, 700,000 for Interstellar and Hibernatus