OCTOBER 2024 AUDIENCES

As part of the French national Cornflower Appeal (“Bleuet de France”) – the equivalent to the Poppy Appeal – which symbolizes solidarity with the victims of war and service personnel, TF1 Group is giving wide coverage to the appeal and raising public awareness through the power of its channels and digital platforms.
The campaign runs between 1 and 11 November, helping the Bleuet de France charity fund solidarity initiatives and commemorations that pay tribute to the wounded in action, war widows, war orphans, and victims of terrorism.
This year, our engagement translates into several initiatives shown on our channels and digital platforms, to mobilise as many people as possible around the Cornflower Appeal.