TF1 GROUP – SEASON REPORT

154.17 Ko

Best season among W<50PDM* for 13 years: 33.7% share
Best season among 25-49 year-olds for 10 years: 30.7% share
Strongest growth in French TV market among W<50PDM in H1 2021 33,5% share (+1.6 pts)

TF1
TF1 in great shape

Best season since 2018-2019: 19.8% share
Best season among W<50PDM for 5 years: 22.6% share
TF1 posted strongest growth among individuals aged 4+ (+0.8pt) and W<50PDM (+1 pt)
57.6m viewers in contact with the channel during the season
51 evenings attracted over 6m viewers
Biggest YTD audience on any channel for the France/Switzerland football match (16.4m)

Gambles that paid off:
1) Access prime time makeover:

Familles nombreuses performing very well across all targets
Audience growth for the time slot +2 pts individuals aged 4+, +5 pts W<50PDM, +4 pts 25-49 year-olds, +8 pts 15-34 year-olds
The Ici Tout Commence phenomenon
10.8m viewers in contact with the soap every week*
Audience growth for the time slot +8 pts individuals aged 4+, +15 pts W<50PDM, +12 pts 25-49 year-olds, +14 pts 15-34 year-olds
Average audience of 3.8m
Demain nous appartient as popular as ever
10.8m viewers in contact with the soap every week
Most-watched show among key targets: 4-14 year-olds, 15-24 year-olds and 35-49 year-olds
Season average: 3.7m / 18% individuals aged 4+ / 21% W<50PDM / 17% 25-49 year-olds / 22% 15-24 year-olds

*duration threshold: 10 consecutive seconds

2) Huge success for Marie-Sophie Lacarrau as 1 pm news anchor, 41% average audience share
Season average audience of 5.6m for the TF1 1 pm news
Undisputed market leader, 2.7m ahead of closest rival

3) Taking French drama up-market
27 of the season’s top 30 rankings for French drama
Average audience of 6.3m for series launched this year

Highlights:
- La Promesse:
Average 8.0m / 35% individuals aged 4+ / 36% W<50PDM / 31% 25-49 year-olds / 34% 15-24 year-olds

- Gloria:
Average 7.0m / 30% individuals aged 4+ / 29% W<50PDM / 24% 25-49 year-olds

- Le remplaçant:
Average 7.6m / 29% individuals aged 4+ / 34% W<50PDM / 32% 25-49 year-olds/ 42% 15-24 year-olds

- Pourquoi je vis: Most-watched nationally across all targets, exceptional figures: 8m viewers, 33% of individuals aged 4+, 51% of W<50PDM

HPI a huge ratings hit
- Peak of 12.4m viewers (episode 3, 06/05/5021: highest ratings for a French series since the final episode of Dolmen (18/07/2005)
- Up to 2.4m extra viewers: best-ever catch-up figures for any channel and any programme
- Best season average viewing figures for a French series since Dolmen (2005): 11.5m
- Best season average share of individuals aged 4+ for a French series since Dolmen (2005): 45%
- HPI is also the 3rd most-watched French series in the history of TF1*

*Audience ratings available since 1989

France’s go-to source of news
Every week, 38.4m French people have contact with TF1 news coverage
Best season for the TF1 1 pm news for 7 years: average 41.4% share of individuals aged 4+
Best season for the TF1 8 pm news for 8 years: average 6.6m viewers

Best audience for Gilles Bouleau: 11.9m (Wednesday 28/10/2020)
Best audience for Anne-Claire Coudray: 10.0m (Sunday 01/11/2020)
Best audience for Marie-Sophie Lacarrau: 6.5m (Monday 04/01/2021)

Chart-topping entertainment
40 of the top entertainment audiences were for TF1 shows

KOH-LANTA
6.2m / 27% individuals aged 4+ / 43% W<50PDM / 43% 24-49 year-olds / 51% 15-34 year-olds

Best launch among W<50PDM since 2007: 49% share
Best score among W<50PDM since 2009
Best score among 25-49 year-olds since 2007
Best score among 15-34 year-olds since 2007
5th highest YTD catch-up audience on any channel: +0.95m (episode 3, 26/03/2021, 9.10 pm)

THE VOICE SEASON 10: Best scores on advertising targets since 2017
5.7m / 25% individuals aged 4+ / 36% W<50PDM / 34% 24-49 year-olds / 43% 25-34 year-olds

Best score among 25-34 year-olds since 2014

LES 12 COUPS DE MIDI still going strong

Clear leader among all targets
Season average 3.4m / 34% individuals aged 4+ / 24% W<50PDM / 22% 35-49 year-olds
Lead of 18 pts on individuals aged 4+, and of 11 pts on W<50PDM

Sport
Big audiences for the UEFA EURO 2020 tournament on TF1

Best audience for 3 years, for any programme or channel: 16.4m viewers for the round-of-16 match between France and Switzerland
Second-best audience for 3 years, for any programme or channel: 15.6m viewers for the France/Portugal match
Average of 15m viewers for the 3 matches featuring the French national team screened on TF1 (out of the 4 matches played by France)

WOMEN’S HANDBALL: final of the European Championship (France vs. Norway):
4.0m viewers at 6 pm, 29% share of men aged 25-49

Iconic sports magazine shows on top of their game:

TELEFOOT: most-watched football magazine show on TV, 20% share of men aged 25-49
AUTOMOTO: best season for 6 years, 24% share of men aged 25-49

Other highlights
Movies still pulling big audiences:

TF1 posted all of the season’s top 10 movie audience ratings.
No.1: 7.5m for LE SENS DE LA FETE

Powerful kids’ offering: Miraculous, Pat’Patrouille, Les Schtroumpfs
Best season ever for TFOU among 4-10 year-olds

4.1m 4-10 year-olds in contact with TFOU this season, or 1.3m kids a week
i.e. a 34% share of the target audience

TMC
Most-watched DTT channel for 4th consecutive season, 3.1% audience share
Record season among target audiences: 4.7% share of 25-49 year-olds and of W<50PDM

6 OF THE TOP 10 DTT AUDIENCE RATINGS
No.1: 2.4m for QUOTIDIEN

QUOTIDIEN setting new records: 1.9m viewers, no.3 DTT channel nationally among 25-49 year-olds
Audience shares: 7% of individuals aged 4+ / 14% of 25-49 year-olds / 15% of ABC1s
0.2m more viewers than previous season (+2 pts among target audience of 25-49 year-olds)
No.1 daily talk show on TV: the only one to attract over 2m viewers, which it achieved 70 times

Premium, diversified evening schedules leading the market

Best-ever season for MARTIN WEILL: peak of 1.4m viewers
Successful launch of event entertainment show CANAP 95: 1.9m viewers (best-ever TMC evening audience), plus RETROSCOPIE (1.0m) and LE DOC QUOTIDIEN (0.9m)
No.1 MOVIE offering, averaging over 1m: peak of 1.8m for BLACK PANTHER and LA 7ème COMPAGNIE
Popular must-see DOCUMENTARIES: Meghan & Harry interview (1.8m) and FLUCTUAT NEC MERGITUR (1.0m, 13/11/2020)
Internet stars outperforming with target TV audiences: LE PRIME A L’ENVERS and LOLYWOOD NIGHT
Handball Olympic qualifiers: 1.0m watched the French national team’s winning performances

LCI
LCI at the heart of events

Still no.1 ranked news channel for the two Grande confrontation evening debates: 263,000 viewers on 08/12/2020 (Vaccines: fact and fiction), 302,000 on 10/05/2021 (Security: where next for France?)
LCI most-watched channel for regional election debates: average 1.3% share, 4.8m reached
-Joe Biden’s investiture Wednesday 20/01/2021: 864,000 viewers for the ceremony (5.20 pm–7 pm)
-Perseverance Mars landing evening special, Thursday 18/02/2021: 426,000 viewers (2.3%) from 9 pm to midnight, most-watched news channel
-Season average audience share of 1.1%

TFX
Year-on-year growth, second-best season ever for core target of W<50PDM
Status confirmed as 3rd most-watched DTT channel among W<50PDM: 3.4% share

TF1 SERIES FILMS
Continues to grow, best season ever among W<50PDM
5th most-watched DTT channel among W<50PDM, and most-watched HD DTT channel: 2.7% share

* Women aged under 50 purchasing decision makers