TMC - NT1 - HD1 :APRIL AUDIENCE RATINGS

TMC - NT1 - HD1 :APRIL AUDIENCE RATINGS

Boulogne-Billancourt – May 3, 2016

 

 

APRIL AUDIENCE RATINGS

HD1: RECORD FOR VIEWERS AGED 4+ (+60% year-on-year)
NT1: HIGHER AUDIENCES AMONG WOMEN AND YOUNGER VIEWERS
TMC: UNDISPUTED LEADER IN MOVIES

BEST COMBINED TMC-NT1-HD1 FIGURES for 6 months among individuals:
6.4% of aged 4+ (October 2015) (+0.3 of a point vs. March 2016)
9.1% of W<50PDM* (stable vs. March 2016, +0.2 of a point vs. April 2015)
7.8% of 25-49 year-olds (+ 0.1 of a point vs. both March 2016 and April 2015)

 

HD1

Record for HD DTT among individual viewers (+ 60% year-on-year)
Record audiences for HD1 in all 3 target markets

  • 1.9% of viewers aged 4+ (+0.4 of a point vs. March 2016, +0.7 of a point vs. April 2015)

  • 2.4% of W<50PDM (+0.4 of a point vs. March 2016, +0.5 of a point vs. April 2015)

  • 1.9% of 25-49 year-olds (+0.3 of a point vs. March 2016, +0.4 of a point vs. April 2015

Records for evening slots...

  • HD1 is still the clear leader on evening slots (9-11p.m) in the HD DTT market, and topped the half-million mark for average prime time viewers for the first time (510,000 in April).
     

Records for movies…

  • Monthly record broken with average prime time audience of 650,000 (5th most-watched DTT channel) and 3.3% audience share of W<50PDM.

  • HD1 achieved two records for movies on HD DTT with JURASSIC PARK III (940,000 viewers, the 2nd best HD DTT audience) and LA VENGEANCE DANS LA PEAU (875,000 viewers).
     

Records for french drama

  • SECTION DE RECHERCHES returned with a bang, recording its 4 best-ever audience ratings during April.

  • R.I.S is also continuing to outperform, enjoying its best month to date on HD1 with up to 753,000viewers


American series successful with female target audiences

  • LES EXPERTS MANHATTAN on Monday evenings and weekend afternoons

 

NT1 :

FURTHER STRONG YEAR-ON-YEAR GROWTH WITH TARGET AUDIENCES

 

  • 1.8% of viewers aged 4+ (unchanged vs. March 2016)
  • 3.3% of W<50PDM (+0.1 of a point vs. April 2015)
  • 3.1% of 15-34 year-olds (+0.2 of a point vs. April 2015)

 


Record figures for LE BACHELOR

  • All-time high for the season with 670,000 viewers, with the show proving highly popular among key targets: 5.4% for W<50PDM, 7.8% for 15-34year-olds.

  • Best month of the season for a Monday on NT1, with an average of 4.5% for W<50PDM and 4.6% for 15-34 year-olds.


REVENGE : success for the first run of season 4

  • The first-run season of REVENGE proved a success on NT1, averaging 510,000 viewers and a 4.0% share of W<50PDM, rising to 6.1% for the season 4 finale.


Reality shows still performing well on NT1

  • SUPER NANNY averaged 500,000 viewers on Fridays, including the best Friday of the season: 3.5% share of W<50PDM, and 3.7% of 15-34 year-olds.

  • APPEL D’URGENCES: up to 632,000viewers on Wednesdays.


Movies

  • 540,000 viewers and 3.4% share of W<50PDM for prime time movies in April.

  • Highlights: 7 ANS DE MARIAGE with 0.8m viewers, MEILLEURES ENNEMIES with 5% share of W<50PDM.


American series still pulling in daytime audiences: :

  • The best single month in 2016 to date for FRIENDS, VAMPIRE DIARIES and GREY’S ANATOMY, with consistently high ratings in target advertising markets

  • FRIENDS: DTT no.1 among W<50PDM(8.3%).

  • VAMPIRE DIARIES: up to 6.7% among 15-34 year-olds and GREY'S ANATOMY: up to 7.8% among W<50PDM

 

TMC : UNDISPUTED No.1 DTT CHANNEL FOR MOVIES

 

  • 2.7% share of viewers aged 4 +
  • 3.4% share of W<50PDM
  • 3.3% share of 25-49 year-olds


 

Prime time movies: TMC undisputed leader in DTT

  • Only DTT channel to top the one million average monthly viewers mark for prime time movies (9-11 p.m.).

  • Monthly record for the channel of 1.2 million viewers. TMC is the leading DTT channel with average audience share of 4.8% among viewers aged 4+, 5.1% among W<50PDM and 6.0% among 25-49 year-olds.

  • Best DTT movie audience of the month yet again, and best DTT audience in 2016 to date for LES VISITEURS II (2.3 million viewers, 10% share of both W<50PDM and 25-49 year-olds).

  • The finale of the FAST AND FURIOUS saga was a great success, with the 5th movie attracting 1.3 million viewers (6% share among 25-49 year-olds).


TMC’s American series offer remains strong

  • GOTHAM: Season 2 continues, with 640,000 viewers and 3.5% share of 25-49 year-olds

  • Weekend schedules retaining strong brands, with LES EXPERTS MIAMI (Sundays) posting its highest audience in 2016 to date with 900,000viewers for one episode.


LES MYSTERES DE L’AMOUR: still the 4th-ranking French channel with W<50PDM

  • 7% share of W<50PDM on average for the 2 first-run weekend episodes.

  • Up to 700,000 viewers on Sundays


Event TV: the documentary RENAUD RETOUR D’ENFER

  • The event TV documentary RENAUD, RETOUR D'ENFER attracted 820,000 viewers (3% audience share for the key target markets).

 

Source Médiamat-Médiamétrie