The unprecedented partnership between TF1 Group and Netflix confirms its success on all fronts

Three weeks after its launch, the distribution partnership between TF1 Group and Netflix confirms its success—an outstanding world-first.

Audience greatly boosted

The partnership generated an amplification effect on TF1+. On June 25, a record of 8.3 million unique daily streamers was logged, driven by the Koh Lanta finale, the launch of Secret Story, and the success of Good American Family on TF1+. Over the launch week, unique daily streamers increased by +16% compared with the previous week (4+), a momentum confirmed for the 15–34 age target.

The group’s content is already featuring in Netflix’s top rankings.

Commercial indicators on target

The monetization of inventory including distribution on Netflix reaches excellent levels, with indicators similar to those observed on TF1+, particularly good acceptance of the advertising format.

A complex technical rollout, perfectly managed for Netflix subscribers and advertisers

This technical feat unfolded flawlessly: all eligible content was available from day one of the launch, and ad serving is completely seamless across all environments. 

Rodolphe Belmer says : “Our audience targets, set for the 18-month horizon, were achieved in less than three weeks. This launch confirms the relevance of this unprecedented partnership and the public’s appetite for our content.“