Au tournant du 21ème siècle, le Groupe innove toujours plus pour répondre à la fragmentation des écrans, des usages et des attentes.
Nouveaux formats, nouveaux visages, nouveaux talents, nouvelles chaînes voient le jour avec le développement de la TNT en France en 2005. TF1 lance alors de nouveaux jeux télévisés, qui deviendront symboles de la chaîne comme le jeu d'aventure Koh Lanta.
Audace donc, mais aussi conscience croissante de ses responsabilités, et volonté d’affirmer fortement ses valeurs, tant en interne qu’auprès du public.
In February, TF1 and Groupe AB continue this strategy, acquiring TMC from the Pathé group. In March, the TF1 group launches Ushuaïa TV, a new channel with Nicolas Hulot as flagship presenter. It also launches a video on demand site (MYTF1 VOD) in response to new patterns of viewer behaviour.
TF1 embarks on a broadcasting diversification strategy. The Group ups its stake in TV Breizh to 71.1% in April, and completes the acquisition of 100% of the capital of the Histoire channel at the end of June.
In January, TF1 acquires 50% of Série Club. Later in the year, TF1 launches Koh Lanta and also Star Academy, hosted by Nikos Aliagas. The final of Season 1 of Star Academy, won by the singer Jenifer, attracts more than 11.8 million viewers. This is also the year of the 9/11 terrorist attacks, which are covered live on LCI. TF1 followed up the story by despatching Gilles Bouleau to London and Jean-Pierre Pernaut to New York.
In May, TF1 shares join the CAC 40 index. On screen, TF1 launches two new game shows: Qui veut gagner des millions ? (the French version of Who Wants to be a Millionaire?), hosted by Jean-Pierre Foucault, and Attention à la marche, hosted by Jean-Luc Reichmann. TF1 also launches Sept à Huit, a new current affairs show featuring Thomas Hugues and Laurence Ferrari as the first presenters. Another craze hits France with the arrival of Pokemon on the Group’s channels.