Master class: “Women’s sports: new directions from the media spotlight to the business wor

On Monday, February 6, the TF1 Group, in partnership with Women Sports, held a master class, open to the public, on the theme “Women’s sports: new directions from the media spotlight to the business world. This event took place as part of the Conseil Supérieur de l'Audiovisuel (CSA) operation “Les 4 saisons du sport féminin” (“Four Seasons of Women’s Sports”).

The event focused on three themes:

10:30 a.m. / Roundtable 1: Media coverage of women’s sport in French broadcasting (on-air feminization by sports journalists, broader broadcast coverage of women’s competitive events, consumption of sports programming by female audiences)

Moderator: Gregoire Margotton

Panelists:

- Géraldine Catalano (Editor-in-Chief, L’Équipe magazine)

- Anne-Sophie de Kristoffy (Editor-in-Chief, Sports Department Director, TF1 Group)

- Stéphane Marder (Founder and Chairman, Future Thinking)
- Jérôme Papin (Deputy Director, Eurosport)
- François Pellissier (Sports Director, TF1 Group)

- Emilie Ros (Customer Service Manager, Be Angels, sports influencer #Meufdefoot)

Video message from Jean-Michel Aulas (President of the Olympique Lyonnais since 1987)

11:10 a.m. / Roundtable 2: From the media spotlight to the business world: catalysts to changing roles?
(Testimonials from athletes: how is this change experienced? Is it easier when coming from a sport that receives more media coverage? Does competitive experience make the shift to the business world easier?)

Moderator: Rebecca Fitoussi

Panelists:

- Brigitte Henriques (former pro football player and now FFF General Secretary)
- Séverine Desbouys (former cyclist - President of DSC, strategy & economic intelligence consultancy)

- Lydie Breton (former captain of the France national hockey team and Director of Social Innovation and Human Resources Projects at Sodexo France)

- Véronique Barre (author of the book Le sport, des médailles et après ? Les atouts des sportifs pour l’entreprise on sports’ impact on the business world)

- Dominique Carlac’h (elected to the MEDEF Sports Commission for the MEDEF “Vis ma vie” project)

11:45 a.m. / Roundtable 3: Corporate commitment to promoting women’s sports

(How do companies work with federations and athletes to promote women’s sports?)

Moderator: Lorraine Danet Deloison, Women Sports

Panelists:

- Amel Bouzoura (Head of the Engagement Sport Department at La Française des Jeux)

- Cécile Lacourt (Sponsoring Director, Crédit Agricole)

- Pierre Jalady (Marketing Director, BMW France)

- Nathalie Sonnac, Advisor to the CSA, in charge of the “Les 4 saisons du sport au féminin” operation