AUGUST 2022 AUDIENCES

AUGUST 2022 AUDIENCES

Certificate with Wiztrust
170.94 Ko

TF1  :
Month-on-month, the channel posted growth among most targets: +0.5pt among individuals aged 4+, +0.6pt among W<50PDM, and +1pt among 25-34 year-olds

NEWS COVERAGE STILL THE FRONT-RUNNER, AND SETTING NEW RECORDS

  • The weekday 8pm bulletin anchored by Julien Arnaud achieved its best August since 2011 with a 29.0% share of individuals aged 4+
  • The weekday 1pm bulletin posted very strong growth of +1.4pt versus August 2021 (42% share of individuals aged 4+)
  • The weekend 1pm bulletin also recorded the strongest growth of any weekend lunchtime news show versus August 2021 at +2.0pt (41% share of individuals aged 4+) 
  • Still the clear front-runner, with a lead over the nearest rival of 900,000 viewers in the 8pm slot and 2.2 million in the 1pm slot
  • Daily news had its best August for W<50PDM since 2014 for the 1pm and 8pm weekday slots; since 2011 for the 8pm weekend slot; and since 2010 for the 1pm weekend slot.

DAILY SOAPS STILL AT ALL-TIME HIGHS

  • Ici tout commence: based on consolidated week 1 figures to date, best month ever among W<50PDM at 33% and best month among 25-49 year-olds since July 2021 at 26%, plus very high ratings among young viewers with  30% share of 15-24 year-olds
  • Demain nous appartient: year-to-date high among target audience of W<50PDM (30% share on 2 August), overall 26% share of W<50PDM in August.

FINE LAUNCHES FOR MASK SINGER AND THE VOICE KIDS – SMASH HITS WITH YOUNGER VIEWERS

  • Excellent launch for Mask Singer: 32% of W<50PDM, 60% of kids, 38% of 15-34 year-olds
  • Strong return for The Voice Kids: 25% of W<50PDM and 28% of 15-24 year-olds, with growth in audience share for the second show (29% of W<50PDM ) 

POPULAR MOVIES

  • Excellent audiences for movies:
  • Harry Potter and The Deathly Hallows: 32% share of W<50PDM
  • Gran Torino: 28% share of W<50PDM
  • Josephine s’arrondit and Bis: 26% share of W<50PDM
  • Jumanji: 28% share of W<50PDM

 

LCI BREAKS MORE RECORDS

  • Best August ever with 1.6% of individuals aged 4+ and with target audiences: ABC1s (1.1%), 25-49 year-olds (0.6%)
  • Strongest year-on-year growth of any news channel  with individuals aged 4+ (audiences +18%, share +0.4pt vs August 2021) and ad targets (+0.4pt ABC1s, +0.2pt 25-49 year-olds)
  • No.1 news channel by daily viewing time in August (average 30 minutes a day)
  • No.1 news channel in late-evening slot and strongest year-on-year growth, with LCI soir on weekdays (1.9% of individuals aged 4+, and +0.7pt year-on-year) and 22H Darius Rochebin at weekend (1.6% of individuals aged 4+, and +0.5pt)
  • No.1 news channel in weekend access prime time (2.3% of individuals aged 4+ for En toute franchise)
  • No.2 news channel in weekday access prime time (2.3% for 24H)
  • Strong year-on-year growth for breakfast shows on weekdays (+1.3pt vs summer 2021, 3.7% of individuals aged 4+) and weekends (+1.2pt, 3.7% of individuals aged 4+)

 

TMC:  N0.1 DTT CHANNEL AMONG individuals aged 4+, best summer for 7 years, 3% share

  • Most-watched DTT movie offer: peak of 1.2m for The Bourne Ultimatum
  • Final episode of first-run series Yellowstone: over 600,000 viewers
  • 90’ enquêtes at all-time high: 600,000 viewers, 5% share of target audiences

 

TFX: BEST AUGUST EVER WITH KEY W<50PDM TARGET, NO.2 DTT CHANNEL AMONG W<50PDM

  • First-run JLC: 4% share of W<50PDM
  • Baby Boom: prime-time record with 10% share of W<50PDM

 

TF1 SERIES FILMS: ALL-TIME HIGH AMONG INDIVIDUALS AGED 4+, WITH 1.9% AUDIENCE SHARE

 

* Source: Médiamat/Médiamétrie