NOVEMBER 2021 AUDIENCES: TF1 GROUP CLEAR LEADER ON AD TARGETS

TF1 : RECORD NOVEMBER AMONG YOUNG AND FEMALE AUDIENCES

• Best month since 2014 among W<50PDM: 23.3%
• Best month of November since 2009 among 15-24 year-olds: 26.7%
• Best month of November since 2010 among 15-34 year-olds: 24.1 %
• 6 of the top 10 audience ratings of the month, including President Macron’s address (8.2m viewers)

TF1 NEWS COVERAGE WELL AHEAD OF THE PACK
TF1 news posted the biggest audience of the month for any channel or programme, with 7.8m viewers for the 8pm news with Gilles Bouleau on 9 November, and President Macron’s address to the nation with 8.2m viewers

Plus the 2nd biggest audience of the month for any channel or programme: 7.1m viewers for the 8pm news with Anne-Claire Coudray on 21 November

• 8pm news: average 6m viewers and 26% share of individuals aged 4+ over the month
• 1pm news: average 4.9m viewers and 40% share of individuals aged 4+ over the month, widest gap over direct rival (+2.3m viewers) in the back-to-school period

Political interviews broadacst in the month widely watched: 5.7m viewers on average

• Sept À Huit: best monthly audience since March: average 3.9m viewers, peak of 4.2m (14 and 28 November).
• Audrey Crespo-Mara’s profiles: monthly average of 4.5m viewers and 22% audience share (peak of 4.8m on 28 November for the profile of Camille Lellouche – best audience of back-to-school period)

Reportages Découverte / Grands Reportages: peak of 3.5m viewers (13 November)

ACCESS PRIME TIME SOAPS – MAINSTAYS OF THE SCHEDULE

• Ici tout commence: up to 3.7m viewers, 26% of W<50PDM on average, leader on all 3 key ad targets
• Demain nous appartient: up to 3.7m viewers, 20% of W<50PDM on average, leader on W<50PDM
• Afternoon Christmas TV movies back with a bang: 31% of W<50PDM and 25% of 25-49 year-olds, +1pt for each of these 2 targets

PREMIUM PROGRAMMES STILL PULLING IN THE VIEWERS

Flagship entertainment continues to attract big audiences

• Koh-lanta: up to 5.5m viewers and 40% of W<50PDM on average
• Danse avec les stars: up to 4.2m viewers for the series finale, 32% of W<50PDM on average
  Best finale ever among W<50PDM and 15-34 year-olds / since 2016 among individuals aged 4+
• NRJ Music Awards: up to 4.4m viewers and 41% of W<50PDM on average
• Audiences buoyant for 2 final 20 ans de Star Academy evening shows: 31% of W<50PDM on average
• Robust season finale of Munch: peak of 5.8m viewers, 25% of individuals aged 4+ on average

BIG AUDIENCES FOR MOVIES

• Cult movie Qu’est-ce qu’on a fait au bon dieu?: 5.8m viewers, 35% of W<50PDM
• TV premiere of A Star is born: 5.5m viewers, 49% of W<50PDM
• TV premiere of Tout le monde debout: 4.3m viewers, 29% of W<50PDM

PLUS:

• Finland vs. France World Cup qualifying match: 6.3m viewers, 26% of individuals aged 4+, 42% of W<50PDM
• Record for Tfou: 36% share of 4-10 year-olds
• 12 coups de midi: up to 3.8m viewers and 35% of individuals aged 4+ on average
• C’est Canteloup: up to 5.6m viewers and 20% of individuals aged 4+ on average

LCI: GO-TO CHANNEL FOR NEWS EVENTS:

• Most-watched news channel for Republican presidential candidate debates with 846,000 viewers (4.3%) for the first debate on 8th November
  4th biggest audience ever for LCI
  3.8 million viewers watched the debate on LCI at some point: quality coverage generated high levels of stickiness, with an average of 44 minutes versus less than 30 for rival channels

Access prime time at all-time highs:

• 24h Pujadas: 326,000 viewers, 1.9% of individuals aged 4+: +0.1pt year-on-year (vs November 2020)
• En toute franchise: 326,000 viewers, 2.2% of individuals aged 4+, 2nd most-watched news channel in the month

Late-night slots consolidating status as 2nd most-watched news channel

• Brunet et compagnie: 142,000 viewers, 0.9% share of individuals aged 4+, 2nd most-watched news channel in the month
• Darius Rochebin 10pm show: 143,000 viewers, 0.9% share of individuals aged 4+, 2nd most-watched news channel
• Strong month for weekend breakfast shows: 84,000 viewers, 3.7% of individuals aged 4+

TMC : ALL-TIME RECORD FOR CORE TARGET AUDIENCE OF 25-49 YEAR-OLDS: 5.4% SHARE
Status of 4th most-watched national channel among targets confirmed – clear leader in DTT

• Quotidien: best back-to-school period ever among 25-49 year-olds
  Peak of 1.9m viewers (season high), up month-on-month
  No.1 TV talk show, 1.6m viewers on average
  3rd most-watched channel for ad targets: 15% of 25-49 year-olds and ABC1s
• Successful return for Burger Quiz with 1m viewers
  Very high audience share among targets: 8% share of 25-49 year-olds and ABC1s
• Movies: superheroes lead the way with up to 1.1m viewers for Aquaman, Ant-man and Wonder Woman
• New series Charmed pulling in target audiences: best launch of an American series on DTT for 2 years with 6% share of W<50PDM, and average 4% share of W<50PDM

TFX: BEST NOVEMBER FOR 3 YEARS – STILL 3RD MOST-WATCHED DTT CHANNEL AMONG W<50PDM
BEST MONTH OF BACK-TO-SCHOOL PERIOD – 3.2% SHARE OF W<50PDM

• Mamans et célèbres and La Bataille des couples: flagship docu-reality shows
  Mamans et célèbres: 6% of W<50PDM (peak of 10%)
  La bataille des couples: 5% share of W<50PDM
• Return of all-new episodes of Super Nanny: over 0.5m viewers, and 3% of W<50PDM
• Prime-time movies: Battleship (0.9m), Equalizer (0.8m) and Ocean’s Eleven (0.7m)
  
   

TF1 SERIES FILMS : BEST NOVEMBER EVER FOR CORE W<50PDM AUDIENCE WITH 2.7% SHARE

• Success for American series in evening slots: NY section criminelle (Law and Order: Criminal Intent) with up to 0.6m viewers, Les experts Miami (CSI: Miami) with up to 0.6m viewers
• High-powered movie offering: Mad Max Fury Road with biggest audience of back-to-school period (0.8m viewers) and Dans la ligne de mire (0.8m viewer