TF1 GROUP - MARCH 2022 AUDIENCE FIGURES

TF1 GROUP - MARCH 2022 AUDIENCE FIGURES

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The Group had an excellent March among the under-50s and continues its penetration of young audiences: 33.6% of W<50PDM[1] (+0.7pt vs February), 30.5% of 25-49 year-olds (+1.2pt vs February), 33% of 15-24 year-olds (+1.7pt vs February), 34.1% of 15-34 year-olds (+1.9pt vs February).

TF1 group news is creating event TV and attracting record audiences.

 

  • TF1: month-on-month growth among all audiences: 18.6% of individuals aged 4+ (+0.2pt)
  • LCI: historic high among individuals aged 4+ at 1.8%
  • TMC: best March ever on main targets, especially 25-49 year-olds (5.1% share) and ABC1s (4.7%)
  • TFX: very high levels on key target: 3.4% share of W<50PDM
  • TF1 Séries Films: best-ever start to the year on its key target, and record March with 2.6% of W<50PDM
  • TF1 GROUP NEWS CREATES EVENT TV
     

TF1

  • News programmes confirmed their market leadership, being followed by 39m French people every week.
  • 9 of the top 25 audiences in March
  • Presidential campaign events invité.e, Carnets de campagne and Mes 100 premiers jours 10 minutes pour convaincre attracted a peak of 6.6m viewers on Sunday 6 March
  • Success of the Valérie Pécresse/Eric Zemmour head-to-head, a format not previously used by the TF1 group, on Thursday 10 March: the programme was watched by 5.1m on TF1 and reached more than 10.4m people on TF1 and LCI combined
  • Best audience for a prime time political programme since the 2022 Presidential campaign launched with La France face à la guerre on Monday 14 March, seen by 4.2m viewers
  • Second highest audience figures of the month (8.7m viewers) for President Macron’s address to the nation on Wednesday 2 March
  • TF1 evening bulletin: best March since 2014 with 25.8% share, still the clear market leader with 5.8m viewers (1.0m higher than nearest rival) – excludes Covid period (March 2021 and 2020),
  • TF1 lunchtime bulletin: up to 45% share for the tribute to Jean-Pierre Pernaut on Thursday 3 March, and continuing clear lead with 4.7m viewers over the month (2.1m higher than nearest rival)

LCI

  • Historic high for channel: 1.8% of individuals aged 4+
  • Record audience for a programme: Valerie Pécresse/Eric Zemmour head-to-head on Thursday 10 March with 1.1m viewers
  • Big success for the final weekend of presidential campaigning (Week-end pour convaincre), making LCI the second most-watched news channel over the whole weekend (2.1% audience share on Saturday, 1.8% on Sunday) and most-watched news channel for the Emmanuel Macron campaign rally, with 600,000 viewers (5.7% share) between 4.30pm and 6pm
  • Record month for LCI’s access prime time shows (3.1% for 24h Pujadas and 2.7% for En toute franchise) and post-9pm shows (1.7% for Brunet&Compagnie, 1.4% for Darius Rochebin at 10pm), ranking as the second most-watched news channel
  • Best-ever month for LCI Midi (1.4%) and best-ever week for Le Club Le Chatelier (2.4%)


TMC

  • Quotidien confirmed its best-ever start to the year:
  • No.1 talk show with at least 1.7m viewers every evening, peaking at 2m.
  • Very high audience shares of 16% of 25-49 year-olds and ABC1s
  • Major event TV:
  • La Story Zelensky (“The Zelensky story”): 1.3m viewers, and second-best ever share of 25-49 year-olds for a documentary on DTT (11%)
  • Désir: ce que veulent les femmes: 1.1m viewers and best-ever share of W<50PDM for a documentary on DTT (11%)
     

SUCCESS FOR ALL PROGRAMME GENRES ON TF1

  • The new Enfoirés show, always an event 
    8.4m, averaging 38% of individuals aged 4+ and 52% of W<50PDM
  • Record audience for sunday movie with Qu’est-ce qu’on a encore fait au bon dieu?
    7.8m viewers and 43% share of W<50PDM – best performance since December 2018
  • Grey’S anatomyconfirmed its very good figures  amongW<50PDM
    Average 30% audience share
  • Balthazar back with a bang 
    Up to 6.9m viewers and average 29% share of individuals aged 4+ and 28% of W<50PDM
    Record catch-up figures for a Balthazar episode with 1.1m extra viewers within first 7 days


BIG ENTERTAINMENt BRANDS STILL PULLING IN LARGE AUDIENCES

  • Koh-Lanta with up to 5.2m viewers and averaging 40% of W<50PDM
  • The Voice with up to 5.1m viewers and averaging 31% of W<50PDM
  • Mask Singer with up to 3.6m viewers and 38% of W<50PDM, 46% of 15-24 year-olds and 53% of 4-14 year-olds for its grand comeback


ENTERTAINMENT SHOWS STILL VERY POPULAR AMONG YOUNG TARGET AUDIENCES

  • The Harry Potter documentary drew 35% of W<50PDM, 37% of 15-24 year-olds and 47% of 4-14 year-olds
  • The launch of the new show Welcome Back posted 34% of W<50PDM, 36% of 15-24 year-olds
  • 29m viewers for the two daily soaps
  • Ici tout commence averaged 27% of W<50PDM, 30% of 15-24 year-olds
  • Demain nous appartient averaged 19% of W<50PDM, 25% of 15-24 year-olds

 

[1] Women under 50 purchasing decision-makers