Audience ratings – The four freeview channels in September 2014

Boulogne-Billancourt, October 6 2014
 

AUDIENCE RATING IN SEPTEMBER :
STRONG BACKTO-SCHOOL PERIOD FOR THE FOUR FREEVIEW CHANNELS

TF1 : CLEAR LEADER - A RECORD SEPTEMBER WITH WOMEN VIEWERS
The clear leader, with performance up on August, with a 22.7% audience share (up 0.2 points)
Record month with WPDM<50: 26.4% audience share (up 0.6 points on August)
31% share of WPDM<50 in prime time and 5.8 million TV viewers on average  

- TF1 news shows held the competition firmly at bay with an average 5.3m viewers (43% audience share) and high of 6.1m for the 1 o’clock news and an average 6m viewers (27% share) and high of 7.5m for the 8 o’clock news.   
- Success for new programmes: an average 5.9m viewers for The Voice Kids and a high of 7.9m for Blacklist. In pre-access, 1.7m viewers for Bienvenue au Camping.
- Strong return for major brand programmes: 7.7m viewers for the return of Koh Lanta, 5.4m for the first show of the new season of Danse avec les Stars, and 8.2m for the launch of the new season of The Mentalist
- The French national football squad continues to appeal, with 6.3m viewers tuning into the team’s first friendly with Spain (55% of men aged 15 to 24).
 

TMC : INCREASE IN WOMEN AND UNDER-50 VIEWERS
3.7% share of WPDM<50, up 0.2 points year on year
DTT leader in prime time
3.5% share of 25-49 year-olds, up 0.2 points year on year
Strongest DTT increase and number-four national channel in the evening with WPDM<50 (4% share, up 0.3 points) and 25-49 year-olds (3.9% share, up 0.4 points)

- DTT leader in film: 1m viewers on average, and a record for The Expendables with 1.4m viewers.  
- DTT leader in series: a high of 1.1m viewers for CSI: NY.
- DTT leader in magazines: a high of 1.2m viewers for 90' enquêtes
- The new season of the soap opera Les mystères de l'amour is proving successful with women viewers, taking a 5.6% share of WPDM<50.
- On-stage entertainment was in the limelight with Le bal des Enfoirés (800,000 viewers).
- Foresti Party won over women viewers, ranking TMC as the country’s number-four channel with WPDM<50 (4.4%).

NT1 : RISE IN WOMEN AND UNDER-35 VIEWERS
2.5% audience share of WPDM<50, up 0.3 points on August
2.5% share of 15-34 year-olds, up 0.1 point on August
Strong increase in women viewers (up 0.5 points to 2.6% of WPDM<50) and young adults (up 0.4 points to 2.6% of 15-34 year-olds) in the evening

- NT1 cinema programming attracted women viewers, with a 5.6% share of WPDM<50 for Erin Brockovich and an average 6.0% for the two Miss Congeniality films. The same goes for under-35s, with a 7.9% share for X Men: First Class.
- How I Met Your Mother set a new record on Sunday morning with a 10.6% share of 15-34 year-olds.

HD1 : HD DTT LEADER WITH WOMEN VIEWERS
1.2% audience share of WPDM<50

- Strong results for film broadcasts, with nearly 600,000 viewers (and 3.2% of WPDM<50) tuning in to Lethal Weapon and nearly 400,000 (and 2.5% of WPDM<50) to The Bourne Identity.
- HD1 has gained loyal viewers in the mornings for its French drama shows, with strong success for the soap Sous le soleil (a high of 6.5% of WPDM<50) and the docudrama Au nom de la vérité (a high of 6% of WPDM<50).

Press contacts :
Virginie DUVAL vduval@tf1.fr
Maylis CARCABAL mcarcabal@tf1.fr

Sources : Médiamat / Médiamétrie