Ratings success for TV Breizh and Ushuaïa TV

Boulogne-Billancourt, July 7, 2015

 

The TV Breizh, Ushuaïa TV and Histoire channels confirm
their ratings success in wave 29 of Médiamat’Thématik

TV Breizh, the favourite channel of cult series fans, retains its number-one position – and has now been the leader for nine consecutive waves!

Still the leading mini-general interest channel with Individuals exposed to extended competition
In the last nine waves (since wave 21 in 2011), the number-one pay TV channel with 4+ Individuals subscribed to a pay offer
Following the record in the previous wave, the second best rating with Individuals for a Médiamat’Thématik wave since the extended competition segment has been measured (wave 19, March-June 2010)
Strong recovery with advertising target: best wave with WPDM<50 in two years (wave 25, January-June 2013)

Ushuaïa TV confirms good results for 10th birthday

Following the record in the previous wave, the second best Individuals ratings in a Médiamat’Thématik wave since the extended competition segment has been measured (wave 19, March-June 2010)
Ratings with Individuals up 16% year on year
With 3.3 million viewers, Ushuaïa TV achieved its strongest coverage over four weeks since the extended competition segment has been measured (wave 19, March-June 2010)

Histoire makes headway on core target

The channel was stable year on year with Individuals and posted a 7% increase with its core target
With 2.8 million viewers, Histoire achieved its strongest coverage over four weeks in five waves (since wave 24, September 2012-February 2013)

These strong results bear out the editorial choices of the channels in an increasingly competitive market

Source: Médiamat’Thématik (January – June 2015)