AUDIENCES: SUMMER 2021 REPORT

AUDIENCES: SUMMER 2021 REPORT

Certificate with Wiztrust
122.65 Ko

 

  • BETTER SUMMER THAN 2020 FOR TF1 GROUP CHANNELS: 26.8% AUDIENCE SHARE
  • CLEAR LEADER AMONG W<50PDM[1] (30.6%) AND 25-49 YEAR-OLDS (27.6%)
  • VERY STRONG YEAR-ON-YEAR GROWTH FOR TF1, TO 21.9% for W<50PDM AND 20.1% FOR 25-49 YEAR-OLDS

 

TF1 : BEST SUMMER SINCE 2015*

  • Biggest audience of the summer: 16.4m for France vs. Switzerland in the Euro 2020 Round of 16
  • 21 evenings with >30% share of W<50PDM, 10 evening with >5m viewers
  • Excellent summer for news bulletins anchored by Jacques Legros (up to 48% share), Julien Arnaud (peak 8pm audience of 8.8m on 12 July) and Audrey Crespo-Mara (weekend audience of up to 6.2m).

 

PRIME-TIME PULLING POWER

  • Return of KOH-LANTA on Tuesdays pays off: 5.6m for the launch show, 44% of W<50PDM
  • GOOD DOCTOR returns stronger than ever: peak of 4.1m, 33% of W<50PDM
  • Success for all-new episodes of CAMPING PARADIS: peak of 6.0m, 31% of W<50PDM
  • STELLAR SUMMER FOR ACCESS PRIME TIME SOAPS
  • DEMAIN NOUS APPARTIENT: 2nd best summer ever for key targets since launch: 22% of individuals aged 4+ and 27% of W<50PDM (peak of 3.9m viewers)
  • ICI TOUT COMMENCE: best-ever ratings since launch, average 25% of individuals aged 4+ and 32% of W<50PDM (peak of 3.7m viewers)

Other highlights:

  • LES 12 COUPS DE MIDI daily show: audience share of individuals aged 4+ up year-on-year this summer at 35% (record: 42%).
  • All-new MOST WANTED CRIMINAL: peak of 4.1m viewers, average 23% share of W<50PDM
  • LE GRAND QUIZ SPECIAL PERMIS DE CONDUIRE: 31% share of W<50PDM
  • CAMILLE ET IMAGES: 23% share of W<50PDM
  • Best summer ever for TFOU: 34% share of kids aged 4-10

 

LCI : BEST SUMMER SINCE ARRIVAL ON FREE-TO-AIR DTT WITH 1.2% SHARE

  • Up +0.1pt on 2020, and +0.4pt on 2019
  • Access prime time performing well:
  • 2nd most-watched news channel for 24H PUJADAS: 277,000 viewers, 2.1% audience share (6.15pm - 7.50pm) >> 25% rise in audience share (+0.3pt) vs summer 2020, most-watched news channel on 3 occasions this summer
  • 2nd most-watched news channel for LE TOUR DE L’INFO: 247,000 viewers, 2.0% audience share (6pm – 8pm) >> 43% rise in audience share (+0.5pt) vs summer 2020, most-watched news channel on 2 occasions this summer
  • Successful evening schedules: 29% rise in audience share (+0.1pt) year-on-year for LE 20H DE LCI (8pm – 9pm), 33% rise in audience share (+0.1pt) for LCI GRAND FORMAT (9pm), 37% rise in audience share (+0.3pt) for LE GRAND SOIR (10pm) (158,000 viewers, 1.1% audience share, 2nd most-watched news channel, and most-watched news channel on 2 occasions this summer).
     

TMC : MOST-WATCHED NON-NEWS DTT CHANNEL AMONG INDIVIDUALS AGED 4+ WITH 2.5% SHARE

  • Driven by movies: TARZAN (1.2m viewers), THE WAVE (1.2m) and THE AMAZING SPIDERMAN (0.9m)
  • 90' ENQUETES posted its 2nd-best month in 2021 so far: 3% share of individuals aged 4+, 0.6m viewers

 

TFX : 3rd MOST-WATCHED DTT CHANNEL AMONG W<50PDM WITH 3.0% SHARE

  • Successful arrival of 4 MARIAGES POUR UNE LUNE DE MIEL on daytime TV
  • High evening audiences for movies (HITMAN and BODYGUARD: 1.3m), and record summer for APPELS D’URGENCES

 

TF1 SERIES FILMS : MOST-WATCHED HD DTT CHANNEL AMONG INDIVIDUALS AGED 4+ AND W<50PDM THIS SUMMER

  • 2.3% of individuals aged 4+ and 2.6% of W<50PDM: in line with historical highs this summer.
  • SECTION DE RECHERCHES: peak of 1m viewers, 4 of this summer’s top 5 HD DTT audiences

 

 

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* Excluding 2018 Football World Cup

 

[1] Women aged under 50 purchasing decision makers.