A new identity for TF1

TV viewers yesterday got their first look at TF1's new visual identity, developed by the management of the channel and the Naked advertising agency. Based on entirely revised graphics and designed for multiscreen use, the new identity envelops all aspects of the channel, including programme previews, ad-break bumpers and the TF1 logo. The result is an innovative, cutting-edge and warm visual setting for all channel programmes.

The new graphics make for smoother transitions between programmes and create surprising effects based on our content. Mixing 3D with real-life images, the new ad-break bumpers have been designed to tell a story, opening and closing ad breaks in an innovative and playful fashion. The softer and more contemporary TF1 logo will be increasingly animated and assume a livelier role on the channel.
 
Commenting, Élisabeth DURAND, director of the TF1 channel, said: "Over the last two years we have led a policy to completely renew the channel, launching a large number of successful programmes. We thought it important to formally express this renewal with the introduction of a new visual identity. The new development responds to a number of objectives, reaffirming TF1's fundamental values and its unique identity in a sector that has been considerably enriched in the last few years, as well as providing a visual setting ideally adapted to new trends in television watching. The new look is also a way for the channel to create ever stronger bonds with its viewers and underline its status as the leader in French television."

TF1 - DIRECTION OF COMMUNICATION
Virginie DUVAL