Mélissa Saint-Fort has been appointed Head of CSR at TF1 group effective 1 May, replacing Christelle Leroy.
Reporting to the Executive Vice President Human Relations & CSR, Mélissa Saint-Fort will be responsible for all aspects of Corporate Social Responsibility.
She will oversee implementation of our climate roadmap, which includes an objective of reducing our CO2 emissions by 30% between now and 2030. More broadly, she will head up the rollout of campaigns to raise environmental awareness aimed at stakeholders – such as in-house staff, the advertising ecosystem and our viewers – to encourage people to consume more responsibly.
Along with her own teams and in close association with our Human Relations teams, Mélissa Saint-Fort will also maintain our progress on gender parity, inclusion, and combating all forms of workplace discrimination.
Finally, she will continue to back the work done by charities in the field to help the most needy and victims of violence, and to promote medical research and support for the sick and their families.
Born in Lebanon, Mélissa Saint-Fort graduated from ESCP in 2005. She specialised in the promotion of live shows, starting with Stage Entertainment where she spent six years working on musicals like The Lion King and Mamma Mia. She then moved to Midem, VeePee Entertainment and finally Universal Music & Brands, where she worked in the Strategic Partnerships department. She joined the La Seine Musicale venue when it was set up in 2017, and built up its digital marketing, communication and sponsorship department from scratch.
As someone who has always been passionate about human and environmental issues – with a particular awareness of the issues around diversity, inclusion and ecological transition – she trained herself up to be the lead on the “Climate Fresco” initiative for a number of in-house working groups in 2021, and also took part in an avoided carbon emissions pilot project with Carbone 4 for Bouygues and La Seine Musicale in September 2021. She has rolled out a range of CSR initiatives in conjunction with La Seine Musicale shareholders TF1 and Sodexo Live that are designed to make the venue an inclusive, low-carbon space (in an sector that still pays little attention to these issues), while also bringing partners and audiences – through active travel, for example – into the picture.