MONTHLY AUDIENCES: NOVEMBER 2020

MONTHLY AUDIENCES: NOVEMBER 2020

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  • 27.8% individuals aged 4+ (+0.4pt)
  • 34.9% W<50PDM* (+0.8pt)
  • 31.6% 25-49 year-olds (+0.8pt)

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Best month in 2020 to date

TF1 group very clear leader among target audiences, with strong growth

Best month among W<50PDM since August 2007, at 34.9%

Best month among 25-49 year-olds since June 2014, at 31.6%

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- TF1: best month among W<50PDM since October 2018, at 23.6%

- TMC: second-best month ever among 25-49 year-olds, at 5.1%

- LCI: best November ever with 1.2% share of individuals aged 4+ (+0.4pt vs November 2019)

- TF1 Séries Films: undisputed HD DTT leader among W<50PDM for third consecutive month, at 2.7%

* Women aged under 50 purchasing decision makers

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TF1

  • Best month among W<50PDM since October 2018, at 23.6%
  • Successful makeover for access prime time
  • Very high ratings for TF1 news
  • Across-the-board success for TF1 entertainment shows
  • Strong year-on-year growth among target audiences:
  • +0.9pt W<50PDM, +1pt 25-49 year-olds

Best month among individuals aged 4+ since June 2019 (20.1%), best month since July 2018 among 25-49 year-olds (21.3%)

- TF1 posted 7 of the top 10 audience ratings in the month, including the no.1

Peak of 11.3m viewers for the address by President Macron

27 Programmes with more than 7.0m viewers

 

- FOCUS ON SUCCESSFUL ACCESS PRIME TIME MAKEOVER

Following the successful gamble three years ago of running a daily soap (DEMAIN NOUS APPARTIENT) in the 7.20pm slot, the makeover of TF1’s access prime time schedules has proved a success.

Best performance for more than a year in the 5.25pm – 8pm slot among individuals aged 4+, 17% share

Best performance since September 2014 in the 5.25pm – 8pm slot among W<50PDM, 22% share

Every day at 5.15pm, FAMILLES NOMBREUSES is outperforming. The show, produced by TF1 Production, averages 1.9m viewers and 27% of W<50PDM (peak: 32% of W<50PDM) / 31% of women aged 25-34

The highlight of November on TF1 was the runaway success of its new daily soap ICI TOUT COMMENCE, produced by Newen: 11 million people have tuned in since the launch. The show has generated around 7 points of extra audience share among individuals aged 4+, 13 points among W<50PDM, and 17 points among 15-24 year-olds, versus the performance in the slot at the start of the back-to-school period.

The figures speak for themselves:

  •              Average 4.1m Week 1 viewers: 21% individuals aged 4+ / 27% W>50PDM / 33% 15-24 year-olds
  •              Peak viewing figures: 4.4m
  •              Peak share of individuals aged 4+: 22%
  •              Peak share of W>50PDM: 29%
  •              Share of 15-24 year-olds: 43%

The show has helped TF1 record its best month in this time slot since:

  •              2009 (by number of viewers)
  •              2014 (by share of individuals aged 4+, W<50PDM and 15-24 year-olds)

And in the 7.20pm slot, DEMAIN NOUS APPARTIENT averaged 4.0m viewers (peak: 4.3m) and is the most-watched show among W<50PDM at 19%

TF1 news still sets the standard, and continues to widen the lead over its nearest rival

TF1 EVENING BULLETIN

  • November 2020 averages: 7.3m viewers, 27% share of individuals aged 4+
  • Strongest year-on-year growth of any 8pm bulletin (+1.4 pt share of individuals aged 4+)
  • Lead of 1.1m viewers over main rival, widened over the last 12 months (vs. 0.8m Nov 19, 1.0m 2020 YTD)
  • TF1 took 19 of the top 20 audiences for an 8pm bulletin in November
  • Peak of 10.1m viewers on Tuesday 24 November (rising to 11.3m for the address by President Macron)
     

LUNCHTIME BULLETIN

  • November 2020 average: 6.5m viewers, 42% share of individuals aged 4+
  • Best November since 2013
  • Still well ahead of closest rival, with gap widened to 3.1m viewers (vs 2.6m in Nov 19, 2.8m in Oct 20)
  • Peak of 8.1m viewers on Sunday 15 November
  • All of TF1’s 1pm bulletins attracted bigger audiences than its rivals

SEPT A HUIT had its best month since November 2015 with 4.8m viewers (November 2020 average) and highest monthly audience share since February 2016 (23.1% of individuals aged 4+)
Peak of 5.3m viewers on Sunday 15 November, best audience since February 2015
 

Not to mention undisputed leadership in viewing figures for major news events:

  • Emmanuel Macron’s address on 24 November: 11.3m viewers
  • Jean Castex’s press conference on 12 November: 5.3m viewers
     

Prime time: strong performance among target audiences, with stand-out successes

  • Very high ratings for the return of BALTHAZAR: peak of 8.1m viewers, average 6.9m , 30% share of individuals aged 4+ and W<50PDM)
  • TF1 entertainment shows at their highest level:
  • KOH LANTA: average 40% of W<50PDM and 49% of 15-34 year-olds (peak of 6.3m viewers)
  • MASK SINGER: average 39% of W<50PDM and 43% of 15-34 year-olds (peak of 5.5m viewers)
  • Portugal-France Nations League football: 7.2m viewers, 27% individuals aged 4+, 44% men aged 15-49

Not to mention seasonal specials:
Christmas TV movies:
30% share of W<50PDM so far in November, best performance in this slot for 2 years (since November 2018).

 

TMC

  • A very long way ahead on target audiences
  • 2nd best month ever among 25-49 year-olds with 5.1%
  • QUOTIDIEN: average 2.1m viewers, 15% of 25-49 year-olds

TMC posted 8 of the month’s top 10 DTT audiences, including the top 6

QUOTIDIEN: best month ever with 2.1m viewers (+0.5m year-on-year)

Second best month ever by audience share: 8% individuals aged 4+ and 15% 25-49 year-olds

Movie offering: 1.1m viewers on average

Including the 7ème COMPAGNIE sagas (peak of 1.7m) and STAR WARS (peak of 1.3m)

Tribute documentary FLUCTUAT NEC MERGITUR: best audience for a documentary this season, 1.0m viewers and 8% share of 25-49 year-olds

 

LCI

  • Best November ever for LCI with 1.2% share of individuals aged 4+
  • (+0.4 pt vs November 2019)
  • 6.5 million people watch LCI every day

Consistently strong viewing figures for major news events:

•              13 hours of live coverage of US election night on 3/4 November (viewing figures up 81%, audience share up 0.9 pt at 2.0%, peak audience of 347,000 at 11.21pm). Best figures since December 2018 for the 7.30am - 10am slot on Wednesday 4 November (223,000 viewers, 4.7% of individuals aged 4+)

•              618,000 viewers for Olivier Véran’s press conference on 5 November (no. 2 news channel) – best press conference audience since back-to-school period

•              576,000 viewers for Jean Castex’s press conference on 12 November
 

LCI posted year-on-year growth across all its weekday and weekend time slots

•              EN TOUTE FRANCHISE hosted by Amélie Carrouer (348,000 viewers, 1.7% share). Most-watched news channel, viewing figures up 90% and share of individuals aged 4+ up 0.7 pt year-on-year

•              LE TOUR DE L’INFO hosted by Amélie Carrouer (308,000 viewers, 1.6% share in 6pm – 8pm slot): viewing figures up 93% and share of individuals aged 4+ up 0.6 pt year-on-year, still no.2 news channel

•              24H PUJADAS (360,000 viewers, 1.8% share in 6.15pm – 7.50pm slot): strongest year-on-year growth in a weekday slot (+72% viewing figures, +0.6 pt audience share). Peak of 449,000 viewers (2.2%) on 2 November, 2nd best ratings of the season.

 

TF1 SERIES FILMS

Market leader in HD DTT for the third consecutive month among W<50PDM
Year-on-year growth confirmed: +0.1pt in share of W<50PDM