THE TF1 GROUP ANNOUNCES THE SALE OF GAMNED! TO HLD FUND

The HLD fund has acquired from TF1 Group, Gamned!, the digital marketing expert in programmatic advertising.

Gamned! combines human expertise and cutting-edge technologies to offer its clients such as AXA, But, Orange, Macif or Jaguar Land Rover, multi-channel digital campaigns (display, video, social, SEA, TV, DOOH, etc.) thanks to a targeted approach facilitated by programmatic buying.

This deal will enable Gamned! to accelerate its development by addressing new growth paths and strategic markets, supported by the resources and expertise of the HLD fund, in order to answer advertisers need to transform their marketing and communications strategy. The fund has both substantial financial means and a strong experience regarding the integration of cutting edge expertise companies, in order to support an ambitious consolidation project around Gamned!.