TF1 GROUP : MAY 2023 AUDIENCES

• TF1 group posted growth among all audiences, and is the clear leader among target segments.
• TF1, France’s most-watched TV channel, widened the gap vs. its rivals across all targets.
• LCI hit an all-time high 2.2% share of individuals, and recorded the strongest year-on-year growth of any French TV channel.
• MYTF1, France’s leading free streaming platform, set new records with HPI and Koh Lanta.

KEY FIGURES

TF1 group is the clear leader in target segments: 34.8% share of women under 50, 31.3% of 25-49 year-olds.
Strongest growth of any French broadcaster across all ad targets: +0.7pt for women under 50, +1pt for 25-49 year-olds

• TF1, France’s most-watched TV channel, achieved audiences shares of:
  18.7% of individuals aged 4+
  24% of women under 50 (+0.8pt year-on-year), strongest growth in France for this target
  20.6% of 25-49 year-olds (+0.5pt year-on-year)
  24.2% of 15-34 year-olds (+2.1pt year-on-year), strongest growth in France for this target
  28.3% of 15-24 year-olds (+2.9pt year-on-year), strongest growth in France for this target
  Growth across all targets vs. April (including +0.7pt individuals aged 4+, +1.6pt women under 50, +2.1pt 15-34 year-olds)
• LCI: reached a 2.2% share of individuals aged 4+, an all-time high for the channel, making it France’s second most-watched news channel.
• TMC: strengthened its very clear lead in DTT among priority targets with year-on-year growth to 4.8% of 25-49 year-olds, and 4.5% of ABC1s and women under 50.
• TFX: no.2 DTT channel on priority target of women under 50 with a 3.4% audience share.
• MYTF1: posted all of the top 10 timeshift audiences, setting a new record with HPI with an extra 2 million viewers in Week 1.