TF1 GROUP SPONSORS NEW EXHIBITION : “THE BIRTH OF THE DEPARTMENT STORE."

TF1 group is delighted to sponsor “The birth of the department store. Fashion, design, toys, advertising, 1852-1925”, a new exhibition that runs until 13 October 2024 at the Musée des Arts décoratifs.

For our first-ever sponsorship collaboration with the Musée des Arts Décoratifs, we are proudly supporting an event that showcases the temples of “la vie parisienne”, where good taste and refinement reign supreme. Galeries Lafayette, Samaritaine, Printemps, Bon Marché… world-famous names, attracting thousands of visitors every year.

With over 700 exhibits, the show takes visitors on a voyage through time as they discover the origins of this once-new retail concept and how it created spaces for women, overturning traditional sales techniques and paving the way for the consumer society. For over ten years, TF1 group has been committed to supporting French cultural institutions, in association with our TV channels: LCI, TMC and TF1.