TF1 GROUP:SEPTEMBER 2021 AUDIENCES

TF1 GROUP:SEPTEMBER 2021 AUDIENCES

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RECORD BACK-TO-SCHOOL PERIOD, STRONGEST YOY GROWTH IN FRENCH TV MARKET
 

  • 34.7% SHARE OF W<50PDM[1] (+1.1 pts), BEST BACK-TO-SCHOOL PERIOD SINCE 2009
  • 31.5% SHARE OF 25-49 YEAR-OLDS (+1.3 pts), BEST BACK-TO-SCHOOL PERIOD SINCE 2011

Our ambition to deliver powerful content across our channels, plus our multi-channel strategy, have translated into a record back-to-school period. Momentum is particularly strong at the TF1 core channel, which pulled further ahead of its rivals among individuals aged 4+ and W<50PDM, with monthly audience shares of 20% for individuals aged 4+ and 24% for W<50PDM.
 

TF1
BEST BACK-TO-SCHOOL PERIOD SINCE 2014 AMONG W<50PDM – STRONGEST GROWTH IN FRENCH TV MARKET AT +1.7pts

NEWS: clear leader in appointment, big audiences for political interviews

  • Up to 6.6m viewers for the 8pm weekend news and up to 6.2m for the 8pm weekday news, 27% average audience share
  • Up to 5.7m viewers for the 1pm news, 40% average audience share
  • 6.6m viewers for the interview with Prime Minister Jean Castex (30 September)
  • Best back-to-school period since 2018 for Sept à Huit, up to 3.4m viewers, and 4.3m for the profile of Mike Horn
  • Up to 3.4m viewers and 31% audience share for Grands Reportages
     

ACCESS PRIME TIME: Market-leading daily soaps, best back-to-school period since 2012 among W<50PDM at 24.4% (in the 6.30pm – 8.00pm slot)

  • Ici tout commence: 3.1m viewers, 30% share of W<50PDM and 15-24 year-olds
  • Demain nous appartient: 3.2m viewers, 23% share of W<50PDM, 22% share of 15-24 year-olds
  • Lunchtime slot: Les 12 coups de midi up sharply at 36.1% audience share (+1.3pts), and 26.4% of W<50PDM (+3.8pts)

PRIME TIME: clear leader on commercial targets, growth among individuals aged 4+ (+0.7pt in the 9.15pm – 11.00pm slot)

  • Sport: high ratings for the France vs Finland football match, with 6.9m viewers
  • French drama: up to 6.7m viewers for Mensonges, 32% average audience share of W<50PDM; 4.8m viewers for launch of Une affaire française, 29% share of W<50PDM
  • Entertainment: up to 6.4m viewers for Koh Lanta, 41% average audience share of W<50PDM; up to 5.2m viewers for The Voice All Stars, 36% average audience share of W<50PDM; up to 5m viewers for Danse avec les Stars, 39% average audience share of W<50PDM
  • Movies: big audiences for blockbuster French films: 33% share of W<50PDM for Bienvenue chez les Chtis, 6.1m viewers and 32% share of W<50PDM for Le grand bain and Chamboultout
  • Kids: best September ever for TFou, 34.6% share of 4-10 year-olds (+4pts).
     

LCI
BEST BACK-TO-SCHOOL PERIOD EVER WITH 1.1% AUDIENCE SHARE – STRONG MOMENTUM FOR EVENT BROADCASTING AND NEW SHOWS BEDDING IN WELL

  • Most-watched news channel for the Ruth Elkrief 2022 special: 392,000 viewers on 27 September
  • Up to 288,000 viewers for Brunet et Cie
  • Most-watched news channel for the decisive debate in the presidential primaries for the Ecologist ticket on 22 September: 265,000 viewers, peak of 347,000
  • Strong growth for 24h Pujadas: average 270,000 viewers, 1.9% audience share (+0.2pt)
  • En toute franchise with Amélie Carrouer: most-watched news channel, average 228,000 viewers and 1.8% audience share (+0.5pt)
  • Strong momentum for the new Darius Rochebin show: up to 251,000 viewers, 1.0% average audience share (+0.2pt).

     

TMC
BEST BACK-TO-SCHOOL PERIOD EVER FOR TARGETS: 5.0% OF 25-49 YEAR-OLDS, 4.7% OF W<50PDM AND 4.6% OF ABC1s

  • 4th most-watched channel nationally, no.1 DTT channel
  • Quotidien: most-watched show on DTT with 1.5m viewers on average; 3rd most-watched channel nationally among 25-49 year-olds and ABC1s with 14% audience share
  • 2nd best audience ever for a prime time DTT magazine show for the all-new 21h médias 9/11 special: 1.5m viewers, 3rd most-watched channel nationally among 25-49 year-olds with 12% audience share, and 12% share of ABC1s too
  • Big audiences for movies: up to 1.4m viewers for the Star Wars saga, and 1.2m for L’agence tous risques (The A-Team) and Independence Day.

     

TFX
4th MOST-WATCHED DTT CHANNEL AMONG W<50PDM WITH 2.8% AUDIENCE SHARE

  • Successful return for the channel’s flagship reality shows
  • 7% share of W<50PDM for Mamans et Célèbres
  • 4% share of W<50PDM for La bataille des couples
  • Best audience of the month for the movie Gladiator (800,000 viewers) followed by magazine show Appels d’urgence with 600,000 viewers and the Football World Cup qualifier between Switzerland and Italy.

     

TF1 SERIES FILMS
BEST MONTH SO FAR THIS YEAR: 3.0% SHARE OF W<50PDM, 3rd MOST-WATCHED DTT CHANNEL

  • Movies: best audience of the month for Les évades (The Shawshank Redemption) with 700,000 viewers
  • Impressive debut for iconic drama Camping Paradis, with 600,000 viewers and 4% share of W<50PDM, the channel’s 2nd best audience in September
  • American series performing well, with up to 600,000 viewers for Les Experts Manhattan (CSI: NY) and New York Section Criminelle (Law and Order: Criminal Intent)

 

[1] Women aged under 50 purchasing decision makers