TF1 - Audience ratings in July 2014

JULY 2014 AUDIENCE RATINGS
23.7% audience share,
the strongest year-on-year increase in television, up 2.3 points

 
After the concluding matches in the World Cup, TF1 continued the month of July with excellent start-ups for summer shows, which are showing great viewer appeal. The channel posted the strongest year-on-year increase in television, with a 2.3-point rise in audience share (*).
 
1/ Special 14 July programme leads ratings and improves on last year
Some 4.1 million TV viewers (37% audience share) watched the 14 July Parade on TF1, with a peak of 5 million viewers.
Overall, the special program presented by Anne-Claire Coudray and Gilles Bouleau with all the news teams attracted 3.3 million viewers, for a 34% share. 
 
2/ Strong start-up for new season of Secret Story, improving on last year’s performance
The prime-time launch scored leading ratings and improved on last year’s performance, particularly with women and young viewers, with a 31% share of women<50 PDM, 54% of 15- to 24-year-olds, and 3.4 million viewers overall.
The daily 6.15 pm show drew a high of 2.7 million viewers, 37% of women<50 PDM and 53% of 15- to 24-year-olds.
The first weekly show also took the lead in the 10.45 pm slot, with over 2 million viewers on average, a 33% share of women<50 PDM and 59% of 15- to 24-year-olds.
Secret Story confirmed its position as the most talked about programme in the social media, with over 2.6 million tweets since the season launch and nearly 37 million video views.
 
3/ Successful launch for Au pied du mur game show
The new game show presented by Jean-Luc Reichmann attracted up to 4 million viewers and scored a 26% audience share, with 31% of women<50 PDM with children and 35% of 15- to 24-year-olds.
 
4/ Special Stars sous hypnose evening creates buzz
The special show with Messmer, presented by Arthur, hypnotised some 5.2 million viewers, taking a 27% audience share overall, 34% of women<50 PDM and 48% of 15- to 24-year-olds.
 
5/ French drama shows appeal to all the family  
All-new Pep's shows posted strong performances, reaching a high of 6.6 million viewers (29% share), with 34% of women<50 PDM, 46% of 11- to 14-year-olds and 44% of 15- to 24-year-olds.
A high of 5.5 million viewers (25% share) – 50% of 11- to 14-year-olds and 32% of women<50 PDM with children – tuned into Joséphine Ange gardien.
The summer broadcasts of Section de Recherches got off to an excellent start with 4.5 million viewers (22% audience share).
 
6/ The summer broadcasts of Criminal Minds and The Mentalist also performed strongly , particularly with women
On Monday evenings, Criminal Minds posted the leading ratings at 8.55 pm with a high of 6.7 million viewers (26% share) and 33% of women<50 PDM.
The Mentalist attracted a high of 6.7 million viewers (27% share) and 34% of women<50 PDM.

7/ Impressive ratings for Ciné Dimanche
Ciné Dimanche drew a high of 6.7 million viewers (26% share) with the debut broadcast of Rio. The film was successful across all audience segments, with 37% of women<50 PDM, 67% of 4- to 14-year-olds and 41% of 15- to 24-year-olds.

(*) Source : Médiamat-Médiamétrie

TF1 - COMMUNICATION DIVISION
Press contact: Alexandre Petit