TF1 - September 2013 ratings

September ratings :
TF1 reports growth in back-to-school period,
buoyed by the channel renewal policy and digital innovation

TF1 is confirming its unique leadership position in French television with an audience share of 23.4%*, the strongest month-on-month increase in September at 1.2 points. Over the year, TF1 has posted the largest growth among incumbent channels, with a 0.4-point rise in audience share.

Year-on-year ratings increase in September as the strong dynamic on renewal and innovation continues
- TF1 led its closest rival by 10.1 points with shoppers, 8.7 points with WPDM<50 and 9.9 points with P4+.
- The strong performance was driven by the success of the new seasons of major TF1 shows, including news and access, along with The Mentalist, Criminal Minds and Profilage.
- It was also driven by across-the-board growth for recent and new brands, which managed to gain a broader audience despite the ever-tougher competition. These included Masterchef (up on season 3), Danse avec les Stars (record start for season 4) and Pep's (with as many as 8.1m viewers).
- Another strong performer was the French national football team match on 10 September, attracting 7.7m viewers and taking a 31% audience share (45% of men 15-49).
- Ciné Dimanche ratings were their highest since May, with 7.5m viewers and a 30% share (39% of WPDM<50 and 59% of children) for the first unscrambled broadcast of La guerre des boutons (War of the Buttons).
- September also saw the launch of TF1's new visual identity, which is a part of - and formally underlines - the channel's wide-ranging renewal dynamic. The new identity is multiscreen with an innovative, warm and events based graphics approach, developed by the management of the channel and the Naked advertising agency.
- September was strong on initiative in terms of the digital business, including an Amplify advertising partnership with Twitter and, in a European first, Danse avec les stars videos on Vine. The end of the month saw the arrival of 4G and the rollout of several new features on MYTF1 and MYTF1News, chief among them instant high-speed videos, timeshifting and temporary downloads.

A record end of the month: highlights from 23-30 september
- TF1 reported its best week and strongest increase of the year, with a 24.1% audience share, up 1.1 points.
- The channel set records in all programme categories:
Record for Profilage (7.9m viewers and 31% audience share).
Record start for Danse avec les stars (6m and 29%).
Record for 4 mariages pour une lune de miel with 23%.
A high since the start of the back-to-school period for:
Criminal Minds (8m, 31%, 41% WPDM<50).
The 8 o'clock news (7m and 28.5% in the week, 8.1m and 31.5% on Sunday; 2.5m lead on closest rival).
The 1 o'clock news (6.1m and 48.6%).
Les 12 coups de midi (36% on Thursday 26).
Une famille en or (2.4m and 19%).
Le juste prix (4.2m and 24%).

TF1 - DIRECTION OF COMMUNICATION 
Virginie DUVAL