Social e-commerce

Alongside its digital activities, Unify has stepped into the physical space via a major diversification into e-commerce. Our social media e-commerce business is not only a growth driver, it also provides additional proof that we can be an expert partner for brands and a go-to platform for communities.

"Our challenge is to ensure that the "e" of e-commerce becomes the "e" of emotion. It is this emotion during the brand experience that creates preference over time."

Céline Orjubin, Co-founder and Chief Executive Officer of MyLittleParis

Our entities

Beautiful Box

The monthly Beautiful Box by Aufeminin contains a complete kit to achieve a trending look using a simple fully-explained tutorial. A customised presentation box contains full-size products for both daytime and evening. The boxes include surprises (skincare products, accessories, jewellery, sweets, etc) to complete the look of the month.

Gambettes Box

Gambettes Box is the brand launched by My Little Paris who thinks life is too short to hide her legs. Thanks to the subscription that offers its 58,000 subscribers to receive 2 pairs of tights in the mailbox every month, Gambettes Box frees up all the legs, in France and Europe. What about summer? Gambettes Box switches to "legs in the air" mode with beachwear.

Gina

Gina wants to change the rules and break the taboos that still weigh down women's bodies. Born in 2018, Gina is the latest and most committed member of My Little Paris' Boxs. Thanks to a subscription of periodical protections 100% organic certified GOTS by Ecocert, and manufactured in an eco-responsible factory, to take care of vaginas and the planet.

My Little Box

My Little Box is the box of surprises launched in 2011 by My Little Paris, which keeps on sending shivers down the spine of its subscribers around the world. Under the lid of their Box, the 150,000 French, German and Japanese subscribers discover a new world every month: 3 beauty products, 2 lifestyle accessories and a hint of the unexpected that makes all the difference. My Little Box also partners with its favourite brands to imagine Boxes according to the seasons and trends.