2023 FULL-YEAR AUDIENCES: ALL-ROUND GROWTH

At a time when the way people view content is changing faster than ever, 2023 once again saw TF1 group in a market-leading position, thanks to its ability to gather in all audiences across its linear and non-linear channels. 

For example, 13.5 billion hours of programmes were viewed during the year* on MYTF1 and on our TV channels. And each month, 56 million viewers tuned into our channels.

TF1 group grew its audience among the public as a whole to a 26.9% share (+0.3pt year-on-year), and strengthened its lead with commercial targets, posting records among women and younger viewers:  

• 34% share of women under 50 (the best for 15 years). We were the only media group to grow our share of this audience (+0.4 pt vs 2022), and built a 12.1-point lead over our nearest rival (0.7pt more than in 2022). 
• 30.6% of 25-49 year-olds (+0.1pt vs 2022), 10.1 points ahead of our closest rival.  
• 33.3% of 15-34 year-olds (equalling the previous year’s record), 11.8 points ahead of our closest rival.

MYTF1 confirmed its position as market leader, averaging 28 million unique users a month. 

These performances are testimony to our editorial strategy, and our ambition to bring French people together around high-powered event TV across all genres. They also put us in an excellent position to deliver on our digital acceleration strategy in the free streaming space.