Group TF1 - ratings september 2013

Group TF1 - ratings september 2013

SEPTEMBER 2013 :
TF1 GROUP LEADS THE FREEVIEW TV MARKET
WITH FOUR UNSCRAMBLED CHANNELS

The Group took a 29.2% audience share, up 0.4 points year on year. The strong performance bears out the Group's editorial strategy emphasising the complementary fit of its channels.

TF1 confirms its standout position in the audiovisuel sector and its growth momentum. The channel is pursuing its renewal process, launching a new visual identity that underscores the renewal of TF1 programmes.

  • 23.4% market share in September, the second best month of the year.
  • Strongest month-on-month increase, up 1,2pts. 
  • Strongest year-on-year increase for an incumbent channel, up 0,4pt.
  • Top 20 audience ratings of the month. The only channel to attract over 7m viewers with 17 programmes, including:

Profilage (record for the series with 8.0m viewers).

Pep's (a high of 8.4m viewers).

US series The Mentalist (up to 8.8m viewers) and Criminal Minds (up to 8.0m viewers)

The film La guerre des boutons (7.5m viewers).

Le match des Bleus contre la Biélorussie (7,7m de tvsps 31% de pda et 45 sur les Hom 15-49 ans).

Successful launches of the new seasons of Masterchef (market share increase on season 3, with 29% of WPDM<50) and Danse avec les Stars (launch record with 6.4m viewers).

TF1 was the clear leader in access between 4.30 pm and 8 pm, with 4 mariages pour une lune de miel (average 31% share of WPDM<50) followed by Bienvenue chez nous (average 29% share of WPDM<50), Une famille en or (a high of 2.5m viewers) and Le juste prix (up to 4.2m).

TMC hits hard in prime time 
Major TMC successes in September included: 

  • a varied and attractive movie line-up: Taxi 4 (1.3m viewers), Dirty Dancing (1.2m) and The Expendables (1m). 
  • strong entertainment programming, with Il était une fois... Patrick Swayze, setting a record for the show with 900,000 viewers in post prime.
  • top-quality series, with excellent performances by the new series Downton Abbey, which drew an average 800,000 viewers.

Also in September, TMC launched a new access show, Sans aucun doute, presented by Julien Courbet. The programme scored a high of 400,000 viewers in its first two weeks. On average, TMC took a 3.1% audience share. For the year to end-September, the channel reported a 3.5% audience share and ranked number-five in France.

NT1continues to win over women and young adult viewers
NT1 claimed a 2.9% share of WPDM<50, up 0.2 points year on year. The channel scored major successes with female audiences:

  • in film, with Men in Black (1m viewers and a 6.5% share of under 35s).
  • in series, with season 2 of Dallas (first air in France), the top-performing series on French DTT with WPDM<50 (5.3% share), and with season 4 of Vampire Diaries (also first air in France), the top-performing series on French DTT with women under 35 (6.5% share). In access, NT1 doubled its female audience scores with the arrival of Ghost Whisperer (3.9% of WPDM<50).

Successful new programmes included:

  • the shortcom VDM (standing for "A shitty life"), airing daily at 7.45 pm, continued to make headway with a high of 300,000 viewers.
  • Confessions intimes was a strong draw on Sunday evenings at 8.50 pm, with a 3.1% share of WPDM<50.

On average, NT1 took a 2.0% audience share.

HD1 posts a strong back-to-scholl season with a record month
HD1 reported a record month in September, as it did in August. It claimed a 0.7% audience share and once again scored the biggest successes of the six new HD DTT channels in France. With a prestigious line-up of drama, series and film, it continued to attract a growing number of women viewers, leading the demographic.

  • The channel drew an average 140,000 viewers in prime time, a slot in which it was also the leader.
  • The channel scored the highest ratings of the six new DTT channels with the film Gone Baby Gone (380,000 viewers). The film Just Like Heaven also put in a strong performance (280 000 viewers).

Source : Médiamétrie - Mediamat - Données : septembre 2013.
Soirée : 20h45-00h30
** Frda-50 : Femmes responsables des achats de moins de 50 ans.

PRESS CONTACTS 
Virginie DUVAL
Maylis CARCABAL

TF1 - DIRECTION OF COMMUNICATION
Virginie DUVAL