JULY 2022 AUDIENCES

JULY 2022 AUDIENCES

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TF1 & TMC CREATE A MAJOR EVENT AROUND THE WOMEN’S EURO FOOTBALL TOURNAMENT

  • 38.7 million French viewers tuned into matches at the UEFA Women’s Euro 2022 football tournament
  • Best audiences ever for a Women’s Euro tournament
  • France matches attracted an average of 4.7 million viewers, and an all-time high for a Women’s Euro tournament of 6.2 million for the semi-final: 32% of individuals aged 4+, 36% of W<50PDM
  • Women and young viewers followed “Les Bleues” avidly: 28% share of W<50PDM, 40% of 15-34 year-olds (+10pts for individuals aged 4+ and +19pts for W<50PDM vs Euro 2017 France matches)
     

TF1

Regular news programmes confirm their market leadership

Each week, 32.9 million French viewers get their news from TF1 group channels

  • Coverage of the Bastille Day parade once again beat rival channels, with a 40% share of individuals aged 4+ and 4.3 million viewers – the second-best audience since 2009
  • 8pm bulletin at very high levels, average of 4.7 million viewers and 29% of individuals aged 4+
    Peak of 5.5 million for Julien Arnaud and 5.3 million for Audrey Crespo-Mara
  • 1pm bulletin still undisputed market leader, 1.9 million ahead of its nearest rival with 4.4 million viewers and 39% share of individuals aged 4+. And the bulletin had its best month among W<50PDM since 2014 with an audience share of 36%.
    Jacques Legros attracted up to 5 million viewers and up to 44.6% of individuals aged 4+
  • Magazines – audiences up year-on-year among W<50PDM: 23% for Sept à huit and 24% for Reportages decouverte / Grands reportages

Daily soaps at all-time highs

  • Ici tout commence posted its best month ever among the target W<50PDM audience with a 32% share, and was a big hit with younger viewers (28% share of 15-34 year-olds)
  • Demain nous appartient achieved its best audience share among W<50PDM since the summer of 2019, with 27%

     

LCI: BEST JULY EVER

  • LCI recorded its best July ever, with an audience share of 1.5%
  • LCI also posted the strongest year-on-year growth in audiences of any news channel (+19%), and also in share of target audiences (+36% / +0.4 pt), with the share of ABC1s up 0.5pt at 1.2%, and  of 25-49 year-olds up 0.2pt at 0.6%.
  • LCI ranks:
    No.2 news channel by average daily viewing time, at 28 minutes
    No.1 news channel and best July ever for weekend 22H Darius Rochebin show (1.7%)
    No.2 news channel and best July in access prime time (2.5% for 24H Pujadas, 1.9% for En toute franchise) and in the late evening slot (Brunet/Darius with 1.8%)
  • Breakfast shows are continuing this season’s positive trend, equalling the season’s monthly best on weekdays with 3.2%, and posting the second-best month of the season on weekends with 3.7%

     

TMC: BEST JULY FOR 10 YEARS AMONG TARGETS

  • Strong year-on-year growth to3.3% among 25-49 year-olds
  • 3.5% of W<50PDM: +0.6pt

     

TFX: BEST JULY SINCE 2017 AMONG TARGETS

  • 3.5% of W<50PDM (+0.5pt year-on-year)
  • 3rd most-watched DTT channel among W<50PDM

* Source: Médiamat/Médiamétrie